The Only Google-Thing Evaporating is Our Trust
On June 3rd, Matt Cutts freaked the technical SEO community by casually stating that PageRank sculpting, the subtle art of flow-managing page value distribution, had changed significantly from what Google had been prescribing. Who cares, we don’t need noFollow. What bothers many is that know we’ve learned Google flipped the switch a year ago, all […]
SEO Blueprints: Preplan Sound Site Architecture
Don’t cut corners on your site’s foundation! Information architecture is an important part of a site’s performance and should be addressed from the very get-go of development. Many existing websites could benefit greatly if their content was only properly organized, labeled and prioritized. This SES Toronto session Information Architecture, Site Performance, Tuning and SEO offered […]
Web Analytics Power! Turning Data into Dollars
Web analytics data provides an abundance of insight that can ultimately increase revenue for a company. The problem is many aren’t up to the task of deciphering the metrics to really understand making associated reports pay. Today’s SES Toronto session titled “Analytics for Search: ROI, Engagement, Attribution, and More” was just loaded, with a great […]
Evolution of SEO: A Decade of Perspective At SES
photo credit: RC_Fotos Welcome to SearchEngineStrategies Toronto 2009. Today we took a glance back a decade to 1999, when parties had a reputation to live up to and some families were preparing for an all out cataclysmic technological failure come the new year. For the most part, times were swell. Family Guy began its first […]
The Other Side of Search is Found
Speaking to a pair of packed sessions at sold-out SMX Advanced in Seattle, I took time to look out into the audience and measure attendees’ eyes. After all…you savvy wordsmiths, demographic research artists, technicians, agencies, account reps’, geeks, evangelists, administrators, parent-workers, presidents, marketing directors, CMOs, brothers and sisters are totally my people …right in the […]
Is Everything You Know About SEO Wrong?
Do those old H1 tags still work? Actually word’s out, they don’t really count much anymore for SEO. Does quantity, power or diversity of inbound links take the hill for search engines ranking pages algorithmically for keywords? Actually, correlation data indicates that link diversity is a factor which has become more important. SEO Ranking Factors […]
SMX Advanced, Search Epicenter on Elliot Bay
photo credit: ArtBrom Greetings from the Bay Auditorium, Bell Harbor International Conference Center Seattle Washington. There’s an amazing array of search geniuses and enough charismatic personalities for Vegas. The harbor air smells industrial and natural beauty overwhelming, it’s 7:30 AM and sold-out SMX Advanced 2009 is firing up!