Category: Conference Coverage

This category has 352 posts

The LoMo Search Fulcrum: SMX Wrap Up

The leaders in the local/mobile search industry gathered here in Denver to discuss state of the art, teach, share, and prognosticate. Ironically, the most appropriate “takeaway” is that very little is static in this arena. The revolution is still in its infancy, however it is clear that a marketing explosion of nuclear magnitude is imminent. […]

By on October 2nd, 2007 4 Comments

“Dumb Pipes” Are Dead. Meet the Mobile Search Engines.

Discussion of one-box smart mobile search, both on deck (walled garden) and off deck (like Internet search), is all the rage at SMX Local & Mobile. There are many variables in how providers power mobile search results. There is a rapidly growing palette of options and the future is exciting- albeit fuzzy as hell. This […]

By on October 2nd, 2007

Escape the Walled Garden: Managing Local/Mobile Search Marketing Campaigns for Maximum Reach

Overseeing local and mobile search marketing efforts can be daunting. Numerous providers offer ever-increasing abilities to target eyeballs by demographic criteria. How much should be budgeted to the greatest benefit? What should we do first? Who are the players? This session explored the “tactical demands of running a successful local/mobile search marketing campaign.” Chris Sherman, […]

By on October 1st, 2007 8 Comments

What’s It Like to Be Here? Video POV: SMX Local & Mobile!

Have you ever wondered what it’s like to attend a cutting edge search marketing conference? Here’s a walk into the SMX Local & Mobile Denver 2007 exposition hall, culminating with a look at the scrumptious lunch. 🙂 I must say the food is very good at this show. Consider this a valid user review from […]

By on October 1st, 2007 4 Comments

The World’s Information in Geographical Context, the Michael Jones SMX Keynote

Michael Jones, Chief Technologist for Google Earth, Google Maps and Google Local Search is no stranger to mapping technology. Previously he was CTO at Keyhole, the company which developed the technology behind Google Earth and was acquired by Google. (Google Press Center: Press Release). He was also director of advanced graphics at SGI. Michael discussed […]

By on October 1st, 2007

Exposition Portraits: 25 SES Photos

It’s been a wonderful Search Engine Strategies conference replete with up to date information, opportunities to network with search marketing peers, and brushes with rock star SEMs. My wife and I are on our way up to Sonoma for some much-needed Northern California R&R. This post includes 25 snapshots from the conference so you can […]

By on August 24th, 2007 2 Comments

View From the Mountaintop: SES Keynote Conversation With Marissa Mayer

Marissa Mayer, Vice President of Search Products & User Experience at Google, charmed SES in a dialog this morning with Conference Chair Danny Sullivan. Her demeanor was colloquial, firm, deep, focused and simple. She discussed Google’s moves in search including recent roll outs which added more personalized and “universal” search results and referred to Google […]

By on August 22nd, 2007 4 Comments

Video POV: Exposition Hall Tour SES San Jose 2007

One of the coolest value-adds to each Search Engine Strategies conference is the outstanding array of vendors who display in the Exposition Hall. Major analytics players, Google, Yahoo, MSN, research tools, consulting firms, agencies, rock star marketing startups, and established players alike display their wares and take the time to get to know customers. Each […]

By on August 22nd, 2007