Deeply rooted in the same keyword research that advises SEM, nestles the discussion of classic query types and user intent. This conversation has bubbled under the online marketing industry for nearly a decade,Â continuouslyÂ evolving in both sophistication and scope.Â The reason is obvious. Leveraging search terms common to consumers is only half the battle- Â now […]
Though social media participation has exploded, we meet businesses nearly every dayÂ that have barely, clumsily or not dipped their toes in the in the water. Â They ask, “Should we have a Facebook page,” “What about YouTube” or “Gee, should we be tweeting?” These entrepreneurs are usually full of life, energy, present a history of […]
The marketing to marketers panel at SES Chicago 2009 emphasizes education is key when marketing an intangible product to an ultra-critical niche market.
Once visitors arrive, the landing pages you display to them is a crucial component in converting them into buyers. “Landing Page Testing and Tuning” focused on ways to test and tweak your landing pages to get that conversion. I’m looking forward to some very practical and relevant advice during this SES New York 2009 session […]
Day two of SES Chicago had me ducking for cover, as razor sharp tips and tools came flying at me from the “Advanced Keyword Research” session of the PPC track.Â This session, moderated by, Ron Jones, Search Engine Watch Expert & President/CEO, Symetri Internet Marketing was about demystifying keyword research.Â
The Distinguished SearchEngineStrategies Chicago “Orion panel” chose to tackle one of the big questions at the top of almost every serious advertiser’s list. “What is the best way to approach “Integrated” marketing strategiesÂ in the current economicÂ environments and beyond?” Today’s moderator was Kevin Ryan, SES Advisory Board Chair & CEO Motivity Marketing. The panel wasted no […]