Category: Marketing Strategy

This category has 77 posts

25 Classic Query Intent Posts From The Vault

Deeply rooted in the same keyword research that advises SEM, nestles the discussion of classic query types and user intent. This conversation has bubbled under the online marketing industry for nearly a decade,  continuously evolving in both sophistication and scope.  The reason is obvious. Leveraging search terms common to consumers is only half the battle-  now […]

By on March 17th, 2010

6 Superb First Social Media Tactics For Businesses

Though social media participation has exploded, we meet businesses nearly every day  that have barely, clumsily or not dipped their toes in the in the water.  They ask, “Should we have a Facebook page,” “What about YouTube” or “Gee, should we be tweeting?” These entrepreneurs are usually full of life, energy, present a history of […]

By on February 16th, 2010 8 Comments

When Marketing to Marketers, Education is Essential (Shocker)

The marketing to marketers panel at SES Chicago 2009 emphasizes education is key when marketing an intangible product to an ultra-critical niche market.

By on January 7th, 2010 1 Comment

On Saving Newspapers: A Search Marketer’s Rant

photo credit: lorenzwalthert In 1996 while employed as a CBS affiliate’s Creative Director, our team built the community’s first television station website and started publishing daily news show scripts. It was pretty amazing  stuff. The white paper to station management to procure our initiative’s budget, was that “broadcast television could become minimized or obsolete in […]

By on September 28th, 2009 10 Comments

Brands & Social Media: Serve Customers, Surrender Control

  Crowds have gathered on street corners since the dawn of humanity to share information, love, indignation, politics and every other type of interaction. A lot of good and plenty of damage was done to brands below the radar. Now the clout of  engaged social media users is affecting reputations on and offline. Three of […]

By on August 13th, 2009

Landing Pages: Test,Tune & Test Even More!

Once visitors arrive, the landing pages you display to them is a crucial component in converting them into buyers. “Landing Page Testing and Tuning” focused on ways to test and tweak your landing pages to get that conversion. I’m looking forward to some very practical and relevant advice during this SES New York 2009 session […]

By on March 24th, 2009

The Real Key to Keyword Research: People

Day two of SES Chicago had me ducking for cover, as razor sharp tips and tools came flying at me from the “Advanced Keyword Research” session of the PPC track.  This session, moderated by, Ron Jones, Search Engine Watch Expert & President/CEO, Symetri Internet Marketing was about demystifying keyword research. 

By on December 10th, 2008 2 Comments

Lead a Horse To Water: The State of Integration

The Distinguished SearchEngineStrategies Chicago “Orion panel” chose to tackle one of the big questions at the top of almost every serious advertiser’s list. “What is the best way to approach “Integrated” marketing strategies in the current economic environments and beyond?” Today’s moderator was Kevin Ryan, SES Advisory Board Chair & CEO Motivity Marketing. The panel wasted no […]

By on December 9th, 2008