Category: Marketing Strategy

This category has 77 posts

Buzz Pocket Mining Tutorial: An Intersection of Keyword Research & Social Media

Since social sites are congregation points for hundreds of millions of users, finding out what they’re thinking en masse lends useful stemming (creative discovery of synonyms) insight to traditional keyword research. Hot topics define each community, each with idiosyncratic tools to measure chatter patterns and reveal content which has gone hot by consensus. This provides […]

By on October 21st, 2008 4 Comments

Landing Page Optimization: Core Skills/Power Tips

[Editor’s note: This post is our continued dissemination of content from this week’s  SearchEngineStrategies San Jose search marketing conference, where AIMCLEAR had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Charlene Jaszewski:] Search is all about getting users to your site, but what happens when they get […]

By on August 22nd, 2008

Was That A Pig Flying Past the Window or Do You Actually Measure Organic Success?

Lately we’ve experienced a humbling surge of inquires from potential clients, exceeded only by StumbleUpon traffic to our blog 🙂. It should be no surprise for any reputable web 2.0 search marketing agency to receive daily cold calls from interested SEM shoppers who have been referred by existing clients, an advertising agency, or simply found […]

By on September 6th, 2007 4 Comments

Free WordTracker Keyword Suggestion Tool

There has been a revolution of keyword research tools over time. The first introduction to keyword research for most of us was years ago with the free overture keyword tool, which was the basis for many an early PPC campaign. Overture became Yahoo and provided insight into Yahoo’s keyword “inventory.” it was revolutionary. Now with […]

By on May 18th, 2007

The Collision of Television and SEM

I am pleased to announce a new series of articles regarding the convergence and consolidation of media channels. Since traditional channels like broadcast, print, and cable are folding into the Internet at an ever increasing rate this topic has become incredibly relevant. Like everyone else in my age group (don’t ask don’t tell) most of […]

By on May 9th, 2007 2 Comments