Category: Paid Social

This category has 152 posts

Facebook AUS & NZ: Who’s Going On Down Under?

At SMX Sydney last week, I was approached by a number of zealous attendees (prior to my Facebook PPC presentation) who mentioned that they reckoned not enough of Australian or New Zealand citizens participate on Facebook to make FB marketing worthwhile.  The reality could not be further from the truth.  Read on for a breakout […]

By on April 26th, 2010 11 Comments

Explosive Viral Marketing: Killer Tactics & Tips

photo credit: eyesplash Mikul What online venues do your customers flock to when they’re not searching Google or visiting your website? They could be talking about your brand – good or bad – at this very moment, in an online venue seen by thousands or even millions of users. While it’s no secret how prominent […]

By on August 12th, 2009 4 Comments

What Are the Important Social Marketing Values?

It’s delightful that our favorite social media marketers are so giving. In the daily SEM social content stream we’re all each others’ playground friends, mentors, students, scientists, satirists, freaks and thought leaders. There’s so much to learn from each other in various social channels, to stimulate and further advise content ideas. To me, the most […]

By on December 29th, 2008 5 Comments

Avatar Theory #3: The DoFollow Link Builder

In parts one and two we discussed the meaning of “avatar” and outlined a monitor & report approach savvy PR firms undertake: The “Walled Garden Forum Rat.” This post focuses on another common participatory profile: The “DoFollow Link Builder.” This avatar profile is much more common than one might think. It’s also a fuzzy role, […]

By on September 30th, 2008 11 Comments

Eyes & Ears: Walled Garden Forum Rat Avatars

This post is part 2 of our ongoing series, “Avatar Theory, Common Social Media Participation Models.” We’ve been gathering information confidentially for weeks from marketing peers regarding methods, objectives, risk, ROI and anecdotes as they relate to their social media activity on behalf of clients. There’s a remarkable lack of agreement as to what’s cool […]

By on September 4th, 2008 1 Comment

Social Media Marketing: The People Revolution

[Editor’s note: This post is our continued dissemination of content from this week’s SearchEngineStrategies San Jose search marketing conference, where AIMCLEAR had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Todd Mintz:] With social media marketing, people are part of the marketing process once again. This SES […]

By on August 22nd, 2008

WHAT is Social Media Marketing Good For Anyway? Part One

Whether you embrace it or not, social media is here to stay and affects your brand. Social media marketing must be part of your overall marketing effort. Ignore the blogosphere at your peril. Moderator Pauline Ores, SES Advisory Board and Senior Marketing Manager, Social Media Engagement, General Business, IBM, began the seminar by stating that […]

By on March 19th, 2008 7 Comments

Don’t Pee in the Pool. Responsible Social Media Marketing

Never underestimate the screaming-obsessive lowdown fanaticism of a committed social site user who’s really pissed off. From Digg’s famed Bury Brigade to the vulgar rhetoric of the StumbleTroll Wars, marauding packs of member-vigilantes gang up to violently flame those they consider trespassers. The engaged are extremely invested in their community, to the point that participation […]

By on February 21st, 2008 12 Comments