Whether you’ve worked in paid search marketing for 2 years or 10, you will have likely seen firsthand how dramatically search CPCs can inflate for keywords, year over year, or
This is the first in AIMCLEAR‘s 3-part series covering B2B Marketing. We’ll conclude the series by wrapping up all the information and resources into a complete guide that will be
During the summer of 2010, an interesting international client encouraged us to take a look beyond our borders and check out where Facebook was popular in other parts of the
The types of marketing conversations that dominated #SESNY 2011 demonstrated a turning-point of analytic maturity for the industry. From the complexities (to some, futility) of attribution modeling, to the advertising
Everything old is new again. Would you believe that the origins of Google’s algorithm & mission statement may date back to 1945? What can the history of search tell us
While search technology naturally evolves, we must also recognize that human’s usage, expectations & desires for search are evolving as well. As marketers learn to leverage the information, tools &
Dear Marketer-folk: You’re missing serious demographic opportunities. The dual income gay & lesbian household, the force-of–nature purchasing power of latino consumers, teens, tweens & African Americans. You’ve probably read the
Peter Norvig, you might have heard of him, or felt his presence on stormy mountain tops. Among several other accomplishments, he is the creator of Norvig’s Law, the world record
Some people think keyword research consists of going to the Google Keyword tool, typing in four of their industry phrases & then just grabbing the keywords with the highest volume.
There’s an old adage – If it ain’t broke, don’t fix it, unless you are carefully able to fix it in ways that helps all parties who use it &
