Working at AIMCLEAR means we’re blessed with daily opportunities to take zoomed-out snapshots of marketing systems, from simple structures to epic enterprise-organisms. The most basic audit questions are easy. “Does
Welcome back to AIMCLEAR‘s coverage of #SMX West 2013! Cue the Jaws theme music. You see someone come to your site. You watch them move around. At first, they seem interested, engaged. But
Welcome back to AIMCLEAR‘s coverage of #SMX East 2012! Ahh, retargeting: A groovy little advertising option for cunning SEMs that walks the fine line between “talking” and “stalking,” now available
To begin, retargeting (a.k.a. remarketing) rocks out the world. Our team spent much of the last month traveling to visit emergent and mainstream retargeting platforms (Demand Side Platforms, or DSPs) including
Yay, retargeting! A completely legitimate excuse for savvy online marketers to lovingly stalk existing and potential customers, and then, among other actions, cleverly charm them into buying that groovy product
Welcome do Day 3 of AIMCLEAR‘s coverage of #SMX East! Retargeting a.k.a. remarketing, a relatively new (and seemingly popular) online advertising technique, requires marketers to get inside the minds of
