Stalking Lee Odden’s Title Tags
Title and description tags are much more than keyword laced spider bait. On Organic search engine results pages (SERPs), these crucial tags are the headline and copy for what is
Title and description tags are much more than keyword laced spider bait. On Organic search engine results pages (SERPs), these crucial tags are the headline and copy for what is
A timeless truth of online marketing is that a substantial percentage of online leads and sales result from “direct brand” searches. This simply means customers often Google the actual name
While working with a storied Minneapolis PR agency client last week, we found ourselves immersed in a spontaneous discussion regarding categories, bookmarks and tags. Though social media marketers take usage
SEM industry writers, conference organizers and attendees are passionately defending, disparaging and debating ethics surrounding so-called “gray/black hat tactics” presented @ SMX Advanced Seattle. I was surprised to find
Did you know that you can shove the entire transcript of a podcast into the ID3 tag of a media file? Need an immediate full-contact tutorial on podcast production and
Google Website Optimizer just celebrated its 1st birthday this week. Tom Leung, Business Product Manager for GWS presented What’s New With Google Website Optimizer today at Search Engine Strategies New
Greetings from Search Engine Strategies! This post is part of AIMCLEAR‘s continued live blogging coverage of SES NY 2008. Local search has finally come into itself. There are roughly 20
Many site owners barely understand the basic pathology of links, let alone advanced Dofollow, Nofollow, Pagerank flow-sculpting, and the inherent dangers of link farming. As search marketers, it is incumbent
I know SEOs who are scared-yellow. One night, during the early days of Google’s paid link jihad, I personally woke up in Manhattan to a 3AM cold sweat. It had
Kayak, Farecast, Mobissimo, and Sidestep represent a highly disruptive new breed. Travel specific meta-search engines facilitate real-time fare comparison from hundreds of travel “suppliers” (like airlines and hotel chains) rather