NY, New York is the place to be Oct. 20-21 if you’re itching to learn more about the legal world of digital advertising compliance. AIMCLEAR CEO Laura Weintraub (also an attorney) is speaking on day 2 of the American Conference Institute’s 4th Annual Summit on Digital Advertising Compliance.
From 11 a.m. to 12 p.m. Oct. 21 at the Carlton Hotel, Laura will discuss how to navigate the hidden dangers of the programmatic and addressable advertising frontier. To break it down, these will be the key concepts addressed:
- Exploring how programmatic buying can benefit brands
- Delving into the privacy risks with programmatic advertising
- Detecting the risks of potential discrimination with targeted advertising efforts
- Authenticating the consumer to ensure you are addressing the right target market
- Observing the impact of behavioral data on advertising and marketing
- Utilizing behavioral data information for location-based marketing
- Checking in: providing notice and obtaining consumers’ consent to provide targeted and location-based advertisements
To learn more, here’s the agenda: Click Here
We hope to see you there!
