Every business or organization has news and expertise to share. But how do you approach media—from local TV stations to global industry trade publications—and achieve “earned media” attention?
This professional development session will help business leaders who want to reach wider audiences and amplify their organizations’ media presence outside of paid advertising channels. AIMCLEAR Vice Presidents Rob Karwath and Joe Thornton, two former journalists who assist clients with media relations, will explain successful approaches to crafting narratives, building relationships with journalists and leveraging news cycles.
Discover how to integrate earned media into your communications plan, increasing visibility, influence and outcomes. Register with our event partner, the Duluth Area Chamber of Commerce.
Details
Time: 8-10 a.m.
Date: Oct. 10, 2024
Location: Pier B Resort Hotel, 800 W Railroad St, Duluth, MN
