On Monday, April 25, Marty will travel to the city of brotherly love… to the streets of Philadelphia to deliver the keynote at HeroConf 2016. OK, so he won’t be ON the streets — he’ll actually be at Philadelphia Marriot Downtown, where from 9 to 9:45 a.m. he’ll deliver his presentation, Social Advertising Redefined.
His keynote will focus on award-winning techniques to turn readily available huge-social-data into attributable conversion. From first-touch social psychographic data to owned-audience cookie pools, Marty will discuss the evolving data marketer’s integrated role in today’s totally fascinating world of performance marketing.
