Over the past two years, we’ve had the pleasure of training a host of cool pros at our critically acclaimed Facebook Marketing Intensive, from esteemed Fortune companies to enlightened SMBs. Held coast to coast at beloved Search Marketing Expo events, the full-day training bonanza tackled all-things-Facebook… and from Seattle to the Big Apple, each installment was a total blast.
Here at AIMCLEAR, we’ve got exciting things in store for 2013, not least of which is an evolved rendition of this successful workshop. On behalf of our entire team, I am pleased to introduce to you: the AIMCLEAR® Community Management Master Class. Read on for a look at the agenda, and a special discount code to save 10% on your ticket!
Affectionately tweeted as the #CMMC, this workshop features a robust curriculum built straight from the table of contents of forthcoming Wiley/Sybex book, The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success, co-authored by AIMCLEAR‘s own Marty Weintraub (@AIMCLEAR) and yours truly, Lauren Litwinka (@beebow).
Modules span the spectrum. From setting social KPIs to hello-from-the-trenches tips for effective crisis management, folks who attends this 8-hour crash course will walk off armed with oodles of social-savvy brainchow and actionable tips to implement straight away.
Some have asked, “Will this workshop be as fun as playing with roughly half a dozen kittens in a whicker basket?” There’s only one way to find out…
Mark your calendars for the official debut: Thursday, March 14, 2013 during #SMX West. The scene will be the San Jose McEnery Convention Center. Read on for a high-level look at what this 8-part Community Management Master Class has in store for you:
- Part 1: The Social Media Community Manager’s Role
- Part 2: Timeless Tenets of Non-Gratuitous Social Behavior
- Part 3: Hit The Ground Running (How to create a scope of work and budget requests)
- Part 4: Content, Reputation and Hard Core Listening Hacks
- Part 5: Finding Themed Conversations: The Superior CM’s Edge
- Part 6: Dominate Distribution With Paid Tactics
- Part 7: Community Crisis Management
- Part 8: Measuring Success! State of the Art Social Metrics
Sound like your cuppa tea? Community Management Master Class workshop page on SMX.com for a complete curriculum, as well as advice on who should attend, and more details about the presenters.
Remember – SMX West, held annually in sunny San Jose, is only the first installment of our #CMMC workshop. Can’t make it out to Cali this March? Fear not. We’re bringing the Community Management Master Class to SMX Advanced in Seattle (mid June) and SMX East in NYC (early October).
Reach out to me or Marty on Twitter with any questions you may have (or @SMX – they’ve got one heckuva community manager!).
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