Tune in to Webmsterradio.fm for this week’s edition of PPC Rockstars, featuring advertising expert David Szetela’s interview with me. David and I discussed social PPC, a quickly emerging content network hybrid which will soon become an important component of your paid search marketing mix.
Though social PPC is most commonly associated with Facebook, Google AdWords is quickly integrating advanced demographic bidding features and other social targeting. Navigating this emerging generation of tools is becoming state-of the-art as PPC gurus pull double digit click-through rates out of content network techniques.
