From Cornell University to California, Oregon and Munich, Germany, AimClear is prepping for a season of artful marketing articulation.
There isn’t just one theme this speaking season. It’s a holistic agenda of all-things-marketing — from social media to display, search and back around to content. This season’s speaking sessions offer a smorgasbord of delightful marketing delicacies for even the most refined palate.
So, dig in and get ready to grow!
SMX West San Jose, March 1
We’re kicking off the quarter in sunny California at SMX West San Jose. AimClear Founder Marty Weintraub will grace the stage on day-1 of the iconic event from 10:45 a.m. to noon when he’ll discuss the artful science of constructive compelling creative during the session, “Getting Creative With Ad Copy & Testing.”
Marty will explore great ways to create awesome ads incorporating creative genius, technical savvy and testing methods that improve performance through creative elements.
Happen to be in California on March 1? You know what to do…
SearchFest 2016, March 10Â
Heading to SearchFest March 10 in Portland, Oregon?! So is AimClear!
Marty will also be hitting the SearchFest stage from 11 a.m. to 12:15 p.m. and will be speaking on the Legends Track. His session will go deep into the reality of what marketing now is. Social? Psychographic? Data? SEO? PR? Content? PPC? He’s got it all covered.
Senior Creative Strategist Merry Morud will be speaking from 1:15 to 2:30 p.m. during the session, “The Paid Search eCommerce Buzz.” Merry will delve into the tips and tricks that help merchants and vendors sell more products on top marketing sales platforms.
Napa Summit, March 11
Marty will be speaking at Napa Summit, “the only conference entirely dedicated to enterprise SEO.” The intimate and exclusive event will feature Marty from 1:40 to 2:20 p.m. as he gives insight into his vast grasp on all-things-SEO.
SMX Munich, March 17
AimClear is heading to Germany for SMX Munich. On March 18, day-2 of the event, Marty will give the keynote address, “Social? Psychographics? Data? SEO? PR? PPC? What the Hell is Marketing Now ANYWAY?!”
From 10 to 10:45 a.m., he’ll illustrate how social channels are actually big display networks and how SEO can be purchased with sponsored content that search engines somehow index. He’ll show marketers how to create cutthroat search PPC campaigns to curated social audiences and implement retargeting filtered with financial qualification, intent data and other psychographics.
Bottom line, there’s going to be a whole lot going down March 18 from 10 to 10:45 a.m. in Munich, Germany. Worth the trip? You bet.
91st Annual Hotel Ezra Cornell, March 19
Cornell University, the institution that brought us Toni Morrison, Ruth Bader Ginsburg, Janet Reno AND Bill Nye (The Science Guy), is hosting this year’s annual hospitality conference… with a fresh spin. Focusing on “the new normal,” this year’s event is centered around the unprecedented changes in the hospitality industry, particularly as it relates to millennials’ influence in redefining industry normals. Social media marketing, anyone?
That’s where Marty comes in. He’ll join the list of speakers set to take the stage, including the likes of Hilton Worldwide Executive Vice President Kevin Jacobs and Airbnb NYC City Manager Wrede Petersmeyer, to address issues relating to new customer acquisition.
Marty’s session, “Targeting Audiences Through Social Media,” will run during the Social Media “Power Hour” from 8:45 to 9:15 a.m. at the Cornell University School of Hotel Administration.
Well, that’s a wrap! We hope to see your smiling faces and brilliant marketing minds at one of our sessions this quarter!
We’ll update the blog as more details roll in.
