It feels like we just got back from NYC as our team returned from SMX East. Yep, now AIMCLEAR is headed back to the Big Apple to attend and speak at ad:tech at the Jacob K. Javits Center! We’re pumped to catch up with some old friends and mingle with new ones.
ad:tech joins marketing, technology and media communities to find the solutions providers, networking opportunities with industry bigwigs, and the latest emerging trends in the marketplace.
The digital advertising industry is ever evolving and marketers must adapt or get left behind as job roles advance. As brands continue to push the envelope across multimedia channels, it’s up to the empowered marketing team to put the very best creative work and multichannel strategy in front of clients to set them apart from their competition and meet goals.
This year, ad:tech promises to bring together a range of inspiring keynotes, panel discussions, best-in-class solution providers and compelling conference sessions to motivate digital marketers, newbs and pros alike.
Where can you find AIMCLEAR at ad:tech?
On Thursday, November 6 at 2:30 PM, prepare yourselves for an exciting session featuring what NOT to do as part of your digital marketing strategy during Go Home, Digital Marketing, You’re Drunk! Marty Weintraub, AIMCLEAR Founder & Evangelist, will join Steve Adamis, Digital Strategist at Adobe; Nathan Anderson, eBusiness professional at Franklin Square Capital Partners; Leanne Smith, Sr. Director of Insights & Analytics at Communications Media, Inc.; Sam Stockdale, Founder & President at Dread Engine; and April Wilson, President & CEO at Digital Analytics 101, as they guide attendees through the mistakes many marketers are making in email, website, Facebook, Twitter and mobile and the solutions to these errors.
Based on the results of the back-end data for hundreds of B2B and B2C campaigns over the past 10 years, it’s apparent that even seasoned pros are falling victim to a few common mistakes that prohibit campaigns from performing at the highest level.
Attend this session and understand why responsive design is only a piece of the puzzle for mobile, how to de-clutter your design to yield results, tips for avoiding what the majority of brands do incorrectly on social media, and strategies for writing emails that capture attention and produce the responses you desire.
Follow along!
That’s not all! Expect to see live coverage straight from the speakers at ad:tech as we share session coverage right here on AIMCLEAR blog. Follow @AIMCLEAR (for live-tweeting coverage straight from the conference hall). We’ll also be bringing you the latest news via AIMCLEAR blog. Check out our schedule below for the specifics of what we’ll be covering:
Wednesday, November 5:
9 AM: Not Impossible – How Brands will Change the World with Mick Ebeling
11:30 AM: The Rise of the New Audience Platforms
1 PM: The Modern CMO and the Evolution of Agency Relevancy
2:15 PM: If You Want Your Customers to Do Something, Just Ask Them For the Love of Pete
3:30 PM: Brands and Master Storytellers
Thursday, November 6:
9 AM: Pass the Tablet: Creating Content for the Virtual Living Room
10:30 AM: Reaching Creative Addressability at Scale: Myth or Mass Messaging
12 PM: Caption This: Storytelling Visually
1:15 PM: Blurring the Lines Between the Physical & Digital
2:30 PM: What Millenials Are Thinking from Content to Brands
4 PM: Demystifying Viralness
Will you be attending ad:tech later this week? We’d love to see you there! Say hello if you see us at the conference or catch us at one of the networking events! Safe travels, everyone.
