[Editor’s note: This post is our continued dissemination of content from last week’s SearchEngineStrategies San Jose search marketing conference, where AIMCLEAR had 3 correspondents providing our readers notes and articles.
It’s Day 4 at SES San Jose and it looks like they saved the best for last. Moderated by Gregg Stewart SVP, Interactive, TMP Directional Marketing, this session looked at
The SES San Jose “sponsored” Google session featured Avinash Kaushik, Author, Analytics Evangelist, Google and Tom Leung, Business Product Manager, Google Website Optimizer. Both gentleman gave terrific presentations. In particular,
As paid search grows to be ever more expensive, employing techniques to wring every drop of ROI from PPC becomes more crucial. Moderated by Richard Zwicky, Founder and CEO of
It’s an age old issue. You know that your online is driving off-line sales – But how do you measure? Search Online, Purchase Off-line at Day 2 SES San Jose
‘Tis budget season and marketing people are all a flutter trying to decide how to spend their 2009 dollars. As the American Economy gives more and more recession indicators, marketing
