AIMCLEAR Jessica Fuchs

Image of a sunset turning the sky bright orange, in reference to the sunsetting of Universal Analytics.

Analytics & Reporting

Google Analytics 4: Channeling Reality & Crucial Next Steps Checklist

Absent a pardon, Google Analytics 4 will become channel law as of July 1, 2023, replacing Universal Analytics.Â UA was first announced at Google’s 2012 Summit and has since been

February 20, 2023

Digital Marketing

Channeling Reality: Google Performance Max Ads Campaigns in the Wild

Google’s Performance Max (AKA pMax, PMAX, Pmax, P-Max, etc.) has received mixed reviews from marketers of various stripes. One thing’s for sure, any one opinion of Performance Max’s efficacy may

January 6, 2023