If your website is lost to Google (aka “The Man”), not just buried in the SERPs, it may have violated Google’s Terms of Service (TOS) by singular or multiple violations. This isn’t a mistake, so be prepared to get on your knees, confess your crimes, wait for the Googlers to flip the switch back on […]
The marketing to marketers panel at SES Chicago 2009 emphasizes education is key when marketing an intangible product to an ultra-critical niche market.
How the text is written has a huge impact on search positions and conversions. It’s not just about sticking keywords in copy. It’s not about keyword density. It’s about writing content that connects with readers.
Search engines strive to produce the most up-to-date content and deal with a steadily-raging river of real-time updates. Google has the “show options” feature with the ability to display the most recent content from the past hour. Twitter is constantly in the now. With Facebook & LinkedIn all indexing instant submissions.
Welcome to our ongoing coverage of SES Chicago, 2009. Commercials and print have become massively expensive for most small companies. Large companies are cutting budgets and there’s really only so much you can say in your 15 or 30 second spot or print ad. Websites have become the hub of many marketing campaigns because they […]
We’ve been deploying Facebook Paid Advertising since its inception and evangelized its power for targeting specific demographics. However once ads are safely tucked in place, a PPC Manager must grapple with that perpetually-still-making-improvements Ad Manager thingy. Understanding some corners of Facebook’s quirky paid platform reporting module is essential to optimizing campaigns to keep analytics-focused clients […]
Roll over Beethoven! Legendary search marketing conclave PubCon looms large asÂ Sinatra on a flashing Las Vegas billboard. Beginning November 10th at theÂ ‘Vegas Convention Center, PubCon truly is one of the world’s most storied annual Internet marketing conferences. Steeped in history, stand by to experience 4 killer days of content spread across 7 tracks, […]
We’re pleased to announce our speaking schedule at SMX East 2009, October 5-7 at the Javits Convention Center in New York City. Centered around the vitality of ourÂ SearchEngineLand community, SMX conferences are trusted hubs for quality information surrounding search. This year’s ‘East will undoubtedly deliverÂ stimulating tracks.