Adjusting bids in Google Ads based on the weather has long been a fantasized topic among marketers. In theory, the concept sounds impactful. In practice, easy to implement. In reality,
Driving top-of-funnel traffic for any audience can be tricky, diverse or not. On the bright side, certain verticals allow you to tap into the wide range of targeting options in
Let’s face it, analyzing the search terms report can be both hard and time consuming. This report, available in both AdWords and Bing, could be one of the most underutilized,
SMX East has come to a close. We laughed. We ate LUSCIOUS food. We longed for sleep. But most importantly, we learned. Day 1 saw us exploring brand differentiation, creative,
Day 2 of SMX East had us back at it at Javits. Today’s paid search sessions focused on account structure and testing. In other words, some fine PPC geekery. Let’s
SMX East kicked off yesterday, and what better place for a search marketing conference than in the city that never sleeps? Caffeine fix in hand and eyes drawn from the
AdWords automated rules offer easy entry into the near-limitless world of PPC automation. All successful PPC automation, whether a complex script or a basic automated rule, share one understanding: Success
Intro: Editor’s Note: AIMCLEAR‘s Lifestyle posts are intended to showcase the cities we love and call home: Duluth and St. Paul. Whether visiting for the legendary Zenith Marketing Conference, a
