Google Analytics Event Tracking: 5 Promising Business-Measuring Hacks

“All roads lead to Rome… but make sure you’re tracking the right interactions when they get there.” –Geoffrey Chaucer. That’s how the saying goes, right? Sure. If you could throw Chaucer through the Annie Cushing (famous Analytics Excel diva) filter, it would come out as follows, “After spending time, money, and creative effort on sending […]