Business Blog Marketing Plan: Rocking the Contract!
Whether the online marketing assignment is for a multinational company program or niche small business campaign, over the last five years RSS feed marketing by blog and associated content strategies have become essential SEO tactics. Now more than ever it’s easy to see why. Without authority social users rebroadcasting links to a website’s content, the […]
The Ultimate Local Ad Agency 2010 Fiscal Model?
credit: zenobia_joy In yesterday’s post, guest blogger and CEO of BlitzLocal.com, Dennis Yu, tackled some important concepts of the local ad firm- specifically the fact that it is sure to kick the bucket in 2010 if industry professionals don’t take proactive steps as soon as possible. Part two of this story will address changes the […]
Evolve Or Die: 2010 Local Ad Agency Fiscal Models
Borrell Research released a report on the Economics of Search Marketing for firms catering to local—ReachLocal, Yodle, MarchEx, WebVisible, and others. Companies in this space churn up to 90% of their clients every 6 months, meaning that they lose clients as fast as they can gain them. The Kelsey Group confirmed this trend last year, […]
A Guerrilla Account Manager’s Field Guide: Part 1
Whatever business you’re in, dealing with customers is where earth moving boots crunch deep gravel roads. Part of my job is training marketers committed to becoming self-contained entrepreneurs over the long haul. Relatively early in their development we start them interacting directly with name-brand clients, to our mind a necessary step for building “complete” marketers. […]
The “Complete Marketer” Search Agency Model
photo credit: craigCloutier\ Most larger Internet marketing agencies and in-house shops are configured as departments of specialists. It’s no wonder! In today’s complicated world PPC, ORM, social media, link building, affiliate networks, analytics, content creation, video, public relations, SEO, vendor and account management (whew) all require experienced and nuanced practitioners.
How Savvy Advertising Agencies Outsource Search
For years now our search-specialized marketing shop has worked with “traditional” advertising agencies, who’s clients ask them for services we provide. While ad agencies have discovered their digital-metamorphosis involves an intense learning curve, trial and error and experience-most figure out their appropriate place at the search table after training. However, since their clients need […]
A Practical Guide to Performance Based Pricing
photo credit: Diego Cupolo In these risky financial times, some marketing executives who purchase SEO, PPC and Social services are exploring alternative business models for engaging and incenting vendors. One attractive option for mitigating financial risk and maximizing return, has always been pay-per-performance. So how does performance pricing fit in today’s brave new world of […]
Short Term Contracts Ease Recession Jitters & Inspire Client Confidence
Like most SEM shops, our business is an amalgamation of flat rate products and hourly work. It’s generally been our focus to procure longer contracts, usually 6 month to 1-year agreements. We thought it prudent to evolve our model in preemptive reaction to these brutal economic times. Little did we know the unexpected gems of […]
Advertisers, Agencies & Automation Oh My!
Moderator Greg Jarboe (President & Co-founder, SEO-PR) opened the session by asking the audience “Who on our panel is the Lion, the Tiger or the Bear…oh my?” All Wizard of Oz references aside, there appears to be no clearly defined Yellow brick road to success in these tight economic times.
The Other Word For Search Marketing is “Advertising Agency”
Traditional advertising agencies help clients to better target and reach customers with brand and other messaging. Market research begets branding-think, PR planning, advertising strategy and media buys. Creative development, campaign design, and production lead to ad placement. Common channels include television, radio, print, and now search and social media. As nearly every media channel folds […]
