Anatomy of an SEM Quote for Services
It’s possible to learn a lot about how to do business as a search marketing firm from other SEM firms around the world by their blog posts, articles, and conference talks. We read luminaries like Rand Fishkin, Danny Sullivan, SEO Roundtable, Search Engine Guide, and SEOBook. SES has offered both small and large SEM company […]
Advertising Agencies and SEM, Part 2
Agencies Need Search. We live in a world where organic and paid search marketing outperforms many other channels. If an advertising agency does not have a dedicated search department or a serious strategic relationship, it’s not always possible to do a 100% job for their clients. This post continues a series of articles aimed directly at […]
