When it comes to marketing via top-of-funnel channels like paid social and programmatic display, many marketers are still fixated on the immediate value of conversion. While getting the conversion is
Last week in Koln, Germany, I led an AIMCLEAR content marketing strategy workshop. Content marketing is key for new demand gen, customer attraction, SEO, traffic, and sales. Â In perfect form
Every day, we engage in critical conversations online, in person, by phone, during meetings or presentations and countless other ways. Trouble is, many smart professionals unwittingly fall victim to insipid
Emergency home services such as plumbing and appliance repair are the bread and butter of search PPC for one obvious reason: intent. When faced with a burst pipe gushing near-freezing
Today we’re going to pull back the curtain to examine one of our favorite internet pastimes: Snark. No, not the object of pursuit in a Lewis Carroll nonsense poem. We’re
Marty Weintraub, AIMCLEAR Founder & Evangelist, interviews Mark Traphagen, Senior Director of Online Marketing for Stone Temple Consulting, about the proper place in the marketing mix for social media. So
Any social media community manager worth his (or her) salt will tell you that online reputation monitoring is much more than just having TweetDeck open and scrolling on a second
Welcome back to AIMCLEAR‘s coverage of #SESSF 2011! The Interwebz. It has changed our lives forever– the way we learn, communicate, share, and of course, shop. Thanks to powerful and
More and more companies are meeting the sexy social media scene with open & loving arms, and rightfully so. Social media is an easy way for brands to distribute content, openly engage an audience and showcase their charming
The ever increasing popularity of social media sites YouTube, Flickr, Twitter and Facebook reveal the necessity for brands to connect with their customers in these arenas. This SearchEngineStrategies New York
