It is said that today’s branding is tomorrow’s conversion. Still, generations of digital marketers chased metrics to justify branding investments. This blog post offers a how-to guide for next gen
In this article, we will discuss Digital out of Home (DOOH) advertising, delving into the benefits, advances, and advantages of programmatic DOOH across the international landscape. This exploration will start
The Duluth News Tribune has published an article I wrote, “Local View: Deeper dig into data reveals concern for Duluth tourism.” To form the article, I worked with teammates who
Today, we are going to discuss the 5 core elements of a solid brand. Before we do, it’s important to understand what a brand really is. This will bring home
AIMCLEAR recently had the opportunity to help out a local business that was having an issue with unauthorized access to their Facebook page. The basic timeline of the breach was:
The push towards brands “being everywhere” has been building for years. When implemented correctly, integrated marketing across multiple channels can be incredibly effective. It builds authority and brand awareness. Users
Amplify Don’t Cannibalize Top Performing Keyword SEO Mindfulness The cannibalization of free organic traffic by paid ads is something paid search marketers and SEOs should monitor and track carefully when
In the entire ~14-year history of AIMCLEAR, an instrumental tactic in building our own brand has been content marketing. Sure, in our integrated marketing arsenal there are tons of complex
Every Friday our AIMCLEARians host a discussion about what’s on our minds, what we are hearing in the industry, and more. Jump in this week’s discussion with Vice President of
Google has had its share of controversies over the past few years, but one of the biggest has been over its perceived ability to make or break the reputation of
