Driving top-of-funnel traffic for any audience can be tricky, diverse or not. On the bright side, certain verticals allow you to tap into the wide range of targeting options in
Sex sells and The Economist Magazine is taking the world’s oldest profession to a new level of content advertising debauchery to score subscriptions. There’s more to the tactic than meets the
Most brands don’t generate nearly enough revenue from their content marketing investment. It’s no wonder. Search engines neutered SEO years ago, leaving little free prominence above the SERPs (search engine
Internet display ad expenditures jumped 17% in quarter 1 while total advertising spending dropped. 2 major media research firm surveys reveal that online advertising is again the bright spot in
Inside AdWords, Google’s official source for information about AdWords, has been trumpeting the arrival of Click-to-play video ads for AdWords. Yippy Skippy I woke up this morning to find the
