8 Best Practices For Serious SEM Marketing Plans
This is my last session at SES NY today and it’s a winner. “Wpromote Workshop: 8 Things You Aren’t Doing That Will Boost Your SEM Results” was a WOW.  Follow the advice if you want results. There was a little bit of everything for the throngs of professionals flocking to our industry and old pros […]
New Adwords UI, Happy SEMs & Awkward Clapping
A hallmark of the Search Engine Strategies conferences has been the “first look” and stage demoing of bleeding edge search marketing tools before they go live and eventually change the world. Rather than the unveiling of a brand new tool performing functions we didn’t know we needed, the search marketing community at SESNY 09 received […]
SEM Means Search Engine Marketing, Not PPC!
There was a palpable hush in our AIMCLEAR rotunda office yesterday afternoon as, *gasp,* I finally caved personally to incorrect usage of of the initials “SEM” to humor our PPC client. Sadly in this wacky world of nearly indistinguishable acronyms, abbreviations and cryptic terms there’s a colloquial tragedy afoot. Even the New York Times got […]
Welcome to PPC Boot Camp with Matt and Mona
[This post is our continuining coverage of SES Chicago 2008] Proper execution of the basic, proven and successful models is necessary for success in any business endeavor. Search Marketing is no different. After spending the past 3 days listening to excellent people extol us to further develop and exceed current practices and performances, it was […]
Buyer Beware! What Local Media Sites Don’t Want Advertisers To Know
We encounter companies spending obscene amounts of Internet marketing cash on unfocused local television and newspaper website banner ads, relying on semi-useless statistics and without building in the campaign’s ability to calculate return on investment.
World Class Contextual Ad Targeting Tips Revealed
It’s Day 4 at SES San Jose and it looks like they saved the best for last. Moderated by Gregg Stewart SVP, Interactive, TMP Directional Marketing, this session looked at Contextual Advertising from two directions: from a publisher’s perspective on how to generate more revenue dollars and also effective tactics for managing contextual campaigns. David […]
Cash In Hand: Advanced Paid Search Techniques
As paid search grows to be ever more expensive, employing techniques to wring every drop of ROI from PPC becomes more crucial. Moderated by Richard Zwicky, Founder and CEO of Enquisite, the “Advanced Paid Techniques” session here at SES San Jose examined common landing page mistakes and the benefits of negative keywords to help squeeze […]
Offline ROI: Track, Measure, Evaluate & Quantify
It’s an age old issue. You know that your online is driving off-line sales – But how do you measure? Search Online, Purchase Off-line at Day 2 SES San Jose offered two case studies to help marketers better understand ways to tackle this important issue.
Pay Per Conversation: Engage PPC Traffic For ROI
The initials “PPC” traditionally have referred to “pay per click.” However in these days of double digit inflation, agency (and in-house) clients are coming to expect a different rendering of these classic initials, “pay per per conversation” — to improve PPC ROI. Every click is an opportunity to engage a potential customer. How do you […]
Hidden Gems: Google Advertising Alternatives
Bit Torrent search engines, image search engines, artificial intelligence systems, clustering engines, recommendation search engines, & metasearch are all example of viable alternatives to Google. Each has its own unique place in the marketing mix. This SES San Jose session’s Moderator, Andrew Goodman, founded Page-Zero Media, a ROI-driven online marketing agency. I’ve interacted with him […]
