Strike Gold with PPC Ad Extensions: Defining & Mining Your Strategy
When properly executed, ad extensions can add value both aesthetically and in terms of performance. They increase coveted SERP real estate, but more importantly, present PPC practitioners with greater opportunity to educate and connect consumers to a brand or service. Despite their worth, extensions are often overlooked or misaligned to KPIs. Read on for our […]
5 Frightful Paid Search Account Mistakes (& How To Fix Them)
Dueling with demons? Aghast over ghosts? It’s not creepily costumed kids that have us covering our eyes, it’s things that go bump in ad accounts. Having audited thousands of AdWords and Bing Ads accounts at AIMCLEAR, our paid search specialists have seen — and survived — it all. From scary setting errors to horrifyingly irrelevant […]
Cross-Device Retargeting Strategies in a Post-Cookie SEM World | Psychographic Targeting Hot House
Google recently announced, to the delight and relief of marketers everywhere, cross-device retargeting functionality across its products. We’ve patiently waited for this critically important update. Ninety percent of people switch between screens to complete tasks, but cookies limit retargeting to browsers. Google’s massive improvement of user tracking has not only streamlined retargeting across devices, it’s moved […]
AdWords Automated Rules! How-To-Guide For Optimizing Day-Of-Week Budgets
AdWords automated rules offer easy entry into the near-limitless world of PPC automation. All successful PPC automation, whether a complex script or a basic automated rule, share one understanding: Success in automation comes from data. In this post, we’ll walk you through one of the most basic automated rules: automating campaign budgets based on day […]
Right Brain, Left Brain Marketing: Appealing To The Sensitive, Gorgeous Humans Behind The Data
Performance marketing is inherently binary and generally defined by specific outputs to inputs. Considering revenue is a stark reality, it’s fairly easy for marketers to get caught up in figures and dissociate from real humans behind the metrics. It’s worth pausing to question: Does a data-only mindset limit the capability of marketers to truly relate to […]
Streamline PPC Tasks w/ Production Calendars – AIMCLEAR‘s Deep in the Sheets (Season Finale)
In PPC management, many tasks need to be done regularly and at different intervals. PPC is fast-paced so it’s crucial to stay organized. Creating a production calendar helps keep a balanced and organized workload. In the season finale of Deep in the Sheets, we’ll show you how to organize a PPC production calendar using Excel. […]
PPC Campaign Evaluation with Ad Copy Reports – AIMCLEAR‘s Deep in the Sheets (Episode 17)
Welcome back to AIMCLEAR‘s Deep in the Sheets! In this week’s episode, we’re going to create ad copy reports to analyze the success of different ads and headlines. The two major metrics we’ll use include conversions per thousand impressions and click-through rate. Follow along as we demonstrate how to construct an easy (yet VERY effective!) […]
Analyze PPC Social Metrics with ONE Number – EPMI: AIMCLEAR‘s Deep in the Sheets (Episode 16)
Retweets, impressions, replies, likes, clicks, follows, social actions… oh my! Do you ever feel like you’re drowning in social metrics? In this week’s episode of Deep in the Sheets, learn to trim social metrics for each campaign into ONE number to judge EPMI (engagements per thousand impressions). Tune in again next time! Read on for the […]
PPC Data Organization with VLOOKUP Formulas: AIMCLEAR‘s Deep in the Sheets (Episode 15)
Welcome back to AIMCLEAR‘s Deep in the Sheets! In this episode, we organize a list of leads and zip codes, DITS Vlookup, into specific geographic locations using VLOOKUP formulas. Save hours of time when determining the city and state associated with each zip code. Follow along as we apply VLOOKUP formulas to PPC data to transform […]
WOW with CTR vs. CVR PPC Scatter Plots: AIMCLEAR‘s Deep in the Sheets (Episode 14)
On this week’s episode of Deep in the Sheets, we tackle a XY Quadrant Scatter Plot. Fancy term for a simple PPC plot that will make performance comparison visually interesting for the client and meaningful for the marketer. Using geographic location, click-through rate (CTR) and conversion rate (CVR), we plot performance based on the set average. […]
