Lea Scudamore is an award-winning SEO professional with search, ranking, AI visibility, marketing, and web accessibility ingrained in her DNA. As the Director of SEO and AI Visibility at AIMCLEAR, she leverages industry-leading expertise to deliver extraordinary results for its clients. (Extraordinary, i.e. organic piles of inbound revenue). Lea’s work has earned numerous industry accolades, including:
Lea is internationally respected for foundational optimization strategies: search engine (SEO), Google AI Overviews (AIO), Answer Engine (AEO), Large Language Models (LLMs), user experience (UX) interfaces, web accessibility, and organic content strategies. She treats core SEO as survival-infrastructure and retools client sites into vessels that surface data layers AI systems read, cite, and recommend to clients at conversion-time.
Numerous conference speaking engagements have placed Lea among the most sought-after experts on the international marketing learning circuit. An early opponent of vanity metrics, she continually challenges marketers to evolve SEO holistically as an essential profit-core for brand visibility.
Today, more than ever, brand stories must be presented as quotable PR and breadcrumbed on multiple surfaces, from websites to social media. Her mission includes crafting deep content strategies and technical website optimization. Among the first industry evangelists, Lea leads AIMCLEAR demystifying Web Accessibility, Content Accessibility Guidelines (WCAG), and American with Disabilities Act (ADA) website compliance for AIMCLEAR’s clients and marketers around the world.
Her work has been a cornerstone of multiple national and global award-winning case studies, her favorites being:
- 2024 Global Digital Excellence Award for Best SEO Campaign of the Year – B2B Winner
- 2024 Global Digital Excellence Award for Integrated Campaign of the Year
- 2024 US Search Award for Best Use of Search in B2B (SEO)
- 2024 US Search Award for Best SEO Campaign (Silver)
- 2023 US Search Award for Best Integrated Campaign
- 2022 US Search Award for Best SEO Campaign
With more than two decades of hands-on experience, her client credits span a range of business types from startups to iconic global brands. Her portfolio includes brands such as Dell Enterprise Software, Airbnb, AK Materials Handling, and numerous others she can’t share.
Her favorite quote, she wrote:
when different is the same
and normal is unique
a place with no face
all one race
there is peace
-Lea:)
Follow Lea on: LinkedIn | Twitter
