Welcome to this week’s Social Marketing Cluster Facts! Every week we dig into the social media marketing news scene and uncover the goods. What’s up this week?
Facebook bots are on the rise, Pinterest rolls out the shopping cart and Gretchen’s got the goods on Twitter’s new Ads Manager beta. Want more? Watch SMCF!
Transcript:Â
| Another Facebook newsfeed algorithm shake up! The platform announced it will now favor original user content over publisher content. The move pushes Facebook further in the friend zone, creating an environment where Grandma wins and CNN loses. So how will publishers get stories in front of their audience? Maybe they’ll start to pay… ? We’ll see. |
| Since Facebook rolled out its new messenger platform, a whole lot of businesses have hopped in. Brands and businesses have launched more than 11,000 bots. In that time, developers have dished out feedback — and Facebook is listening. The platform launched a new blog for developers and a slew of new features, including ratings, quick replies and mute control. |
| Last year buyable pins were introduced on your mobile phone. Recently, Pinterest rolled out buyable pins on web and added a new shopping bag, where you can add things you want to buy into a cart similar to any other e-comm site. It also offers a better discover feature and a new filter option to find products from brands you like. |
| AIMCLEAR Blog for more of what we do. \n\nI’m Al LeBlanc. \n\nWe look forward to seeing you soon."}”>And that does it for this episode of Social Marketing Cluster Facts.
Make sure to subscribe, follow, share, like and comment below. Check out the AIMCLEAR Blog for more of what we do. I’m Al LeBlanc. We look forward to seeing you soon. |
Sources:Â
Building a Better News Feed for You, @mosseri, Facebook Newsroom
Facebook Messenger Platform gets updated: here’s what you need to know, @tamar, MarketingLand
Oh, How Pinteresting! Pinterest Blog
