There’s been a lot of hubbub over the years as to whether Google respects SEO, AKA search engine optimization. Whilst researching keywords and advertisers using SpyFu, we discovered Google’s internal PPC spend paces at millions per year, buying SEO themed keywords…peddling AdWords PPC. Ouch!
Google markets AdWords to a disturbing set of SEO-related keywords, including “SEO Minnesota,”  “Top SEO companies,” “WordPress SEO” and “SEO tools.” OK then…
Who knows the interdepartmental accounting undertaken to actualize the SEO keyword spend, the equivalent of over $1.5 million USD last month. We wonder what the quality score is tendering Ads about AdWords for SEO KWs?
Does Google’s AdWords marketing to SEO keywords clog up paid SERPs (now sans right sidebar) and drive up spend? It’s hard to say for sure. What IS certain is that Google’s presence in the paid SERPs dwarfs nearest competitors. We’re wondering if/how Google’s strategy affects costs in the auction.
Google also markets to “search engine optimization” keywords using AdWords, again…hawking AdWords. Ewwww.
Here are a few harrowing keyword examples.
We wonder how many marketers seeking “search engine optimization Denver” or “organic search engine optimization” take the bait..only to learn that real Google-sanctioned SEO is… ADWORDS!
Google’s steady in the amount of AdWords “purchased,” or however it works.
If there are any questions as to Google’s respect for SEO and organic marketers, this ominous fact is all you need to know. Thanks to our friends at SpyFu.
Image credit: Nikulina Tatiana/Shutterstock.com
