LinkedIn Ups Its Game, Facebook Tells Your Business Story | Social Marketing Cluster Facts

Posted In Organic Social

By Lea Scudamore

What’s up this week on SMCF? LinkedIn ups its marketing game, Facebook tells “your business story” and Twitter, eh? Watch!

Transcript:

We reported last week that Snapchat rolled out on-demand geofilters for ANYONE to purchase. We tried it out this weekend in the far Nort’ woods of Minnesota and it cost us $20 for the whole day. Meanwhile, at the Academy Awards in LA, geo filters were going for $130. On Super Tuesday? A whopping $2,731.49.

Snapchat surprised people by making their “discover” content available to stream online via their desktop webpage. They started Sunday night, giving behind the scenes content for the Oscars and then used the feature again to cover voting and results on Super Tuesday. This is not the first time content from Snapchat has been made available on desktop, but it’s also the first time people who don’t have a Snapchat account can access their exclusive data.

Coming in April, Twitter’s Moments will launch in Canada, dontcha know. Also, just to let you know, we finally have animated GIF options in Twitter. Pretty cool, eh?

Facebook just rolled out “Your Business Story”. The feature allows small businesses to quickly create short sleek videos using photos, music and text to highlight what’s unique about their company. Finally Al can make that video showcasing his upsart hot yoga studio.

In the same announcement as “Your Business Story” Facebook mentioned they’ve now reached 3 million advertisers. That means they’ve added 1 million in the past year alone, and we thought Instagram’s 200 thousand was a lot.

Germany’s cartel office is investigating Facebook for suspected abuse of market power. The claim is that Facebook may not be properly informing users of the data they are collecting and how it’s being used. A Facebook spokeswoman said, “We are confident that we comply with the law and we look forward to working with the Federal Cartel Office to answer their questions.” We’ll keep an eye on this one as the investigation progresses.

LinkedIn is upping its marketing game and allowing advertisers to upload company lists for employee targeting. Once the list is uploaded, LinkedIn targets ads to those users. (Sort of) Like Facebook’s custom audience, the move opens the doors to advertisers aiming to reach a new audience and allows filtering through layered targeting. It’s really not that amazing, but for LinkedIn it’s a step

And in YouTube, Instagram, and Pinterest news…

Do something.

How Much A Snapchat Geofilter Costs At The Oscars & 5 Other Big Events,Â @petersontee, Marketing LandÂ

Snapchat goes live on desktop with web player for special events, Rappler

Payroll data leaked for current, former Snapchat employees,Â @thepacketrat, ars technica