Let’s do this! The upcoming two months will be a thrilling time for AIMCLEAR as we trot around the globe to speak at and attend a multitude of conferences. We look forward to connecting with industry peers while sharing some of our own digital marketing gems. We’re pumped to offer a sneak peek at our quarter one speaking agenda.
The first stops on the Q1 speaking whirlwind are the eSchool Media Marketing Bootcamp and SearchFest. At each event, Marty Weintraub, AIMCLEAR Founder and Evangelist, will reveal how to utilize social media to dramatically boost sales.
eSchool Media Marketing Bootcamp: February 3, Austin, TX
Kicking off this year’s speaking circuit, the AIMCLEAR team headed down south for the eSchool MediaMarketing Bootcamp, a digital marketing conference specifically tailored to the ed-tech industry. Marty took the stage for Bootstrapping Social Media Sales! B2B, B2C, Reality & Revenue.
SearchFest: February 27, Portland, OR
Next up, AIMCLEAR will trek to SearchFest in Portland, Oregon. SearchFest focuses on search and social media marketing, from basic to advanced, providing a tailored experience for both seasoned and new marketers. Marty and co-presenter Will Scott, CEO at Search Influence, will share the stage for How To Make (Piles Of) Money With Social Media in 8 (Absolutely) Attainable Steps from 2:45-4pm.
Marketers should understand that social media is essential for boosting sales. Do you want to bump your sales via Facebook, Twitter, LinkedIn, YouTube and other social communities to the max AND outperform competitors? Join Marty as he demystifies crucial strategies for social media marketing sales. Attendees will walk away with the knowledge to:
- Separate commercial social media reality from myth
- Leverage the blurred lines between organic and paid social media distribution for cost effective lead generation and sales
- Use social psychographic targeting to flesh out customers, hungry to buy, and drive them to your website on a budget
- Merge search and social media marketing to build a truly integrated marketing program
- Drive traffic even further with social retargeting
SMX West: March 3-5, San Jose, CA
SMX West delivers three days jam-packed with SEO & SEM sessions designed to amp up your searchmarketing efforts. Heading out a day early? AIMCLEAR‘s Marty Weintraub, Manny Rivas and Merry Morud will host Social PPC & Psychographic Display Intensive on March 2. The trio will show attendees how to generate super-revenue (and accelerate ROI!) from social PPC and display advertising investments.
Learn to:
- Implement razor-sharp internet-wide psychographic targeting to convert audiences into customers
- Generate more attributable conversions faster and at a lower cost
- Spawn links and social signals crucial for successful SEO
- Enhance PR strategies by driving awareness to influencers (journalist, bloggers, prominent community members)
- Earn social followers from relevant psychographic audiences
- Prove the value of branding activities, including socialization
- Conduct multivariate social voice testing, much the way SEOs use search PPC to improve SEO funnels
- Execute advanced visitor data management, merging “first hop” targeting (including search keywords) with filtered psychographic retargeting & remarketing lists for search ads to build curated “Follow” lists segmented by audiences
The trio will also run real-time demonstrations exploring the depths of Facebook ads, layered internet-wide DMP targeting, Twitter ads and LinkedIn ads. Sound intriguing? There’s still time to register!
The next day on March 3 from 1:30-2:45pm, Marty and Kate Morris, Director of Client Strategies at Outspoken Media, will co-present during the session Keywords are Dead – Long Live Concepts, Entities & Audiences (#smx #13C)! This session will have you thinking twice about the importance of keywords. Concepts are increasingly outperforming basic keywords when it comes to SEO and match processing, especially with Google Hummingbird. Join Marty and Kate as they share insight on how SEOs and SEMs can thrive in a concept-driven world.
Manny Rivas, Vice President of Account Management at AIMCLEAR, is joining Alistair Dent, Head of Product Strategy at iProspect, and Arun Sivashankaran, Founder & Chief Optimizer at FunnelEnvy, for Deep Dive: Audience Segmentation for Retargeting ROI (#smx #24B) from 3:30-4:45pm on March 4. With a greater understanding of website and ad audiences, marketers can generate high-level audience segmentation and message targeting like never before! Personalized ad experiences can dramatically increase conversion rates and ROI. In this session, learn how to powerfully tailor your ad campaigns to segmented audiences.
ad:tech: March 10, Sydney, Australia
G’day mate, time to grab your passports! ad:tech promises to be Australia’s largest marketing innovation conference. From 11:30am-12pm, Marty’s presentation, Using Social Data to Build Brand Awareness, Find New Customers & SELL!, will investigate the power of paid-organic social. Despite social media’s diminishing organic reach, social media remains a profitable space for marketers who master psychographic targeting pay-to-play social post distribution. The coupling of social content amplification and native social retargeting magnifies the profit. Marty will empower the audience to:
- Drive scalable, new user, psychographic traffic to their websites
- Generate attributable conversions at a predictable CPA
- Earn real links from good authority sites
- Drive social signals from strong users
- Amass on-demand, focused likes, follows and shares
- Achieve insulation from harsh SEO updates
- Generate crucial PR distribution to bloggers and media
- Amplify social content for distribution, reach, buzz, and exposure to influencers, build community and generate links and attributable sales
- Master targeting for financially qualified customers
- Crush DIY social content retargeting to curate and dominate key audience segments with big social data
Well, that’s a wrap for AIMCLEAR‘s Q1 speaking agenda (and just a taste of 2015!) Cheers to a great conference season. Safe travels and check back in a few months for a preview of where you can find the AIMCLEAR team in Q2!
