Welcome to the official launch of Northern Minnesota’s only search engine marketing blog, an informational resource for advertising, PR, and marketing professionals in Duluth and Minneapolis, Minnesota.
The objective of this blog is to help demystify the process of and exchange ideas about search marketing, which is quickly becoming the most important development in advertising history.
The Target Audience is You!
You’re a business marketing professional trying to figure out what the heck to do amidst the rolling waves of rapidly changing technologies and so-called “best practices.” As traditional channels like broadcast and print continue to fold into the net, the need to stay abreast or risk being left behind has become critical.
More Important than the Internet
The demographic research and geo-targeting targeting technologies available for media placement in various channels are much more important than just the Internet. Brand managers throughout the world now look to keyword research as they create products and market them. Nearly every company on earth is somehow examining a reallocation of resources to organic and paid online marketing. Social media and reputation management are urgent topics in boardrooms and blogs all across America. Search demographics are essential evaluative tools for any serious business plan. How does it work? What do we do? What’s next?
AIMCLEAR
As a word of introduction, I’ve been fortunate enough help Minneapolis and Duluth, Minnesota companies with Internet marketing and website promotion for 12 years now, beginning with a 1995 “first-to-market” news project for a major broadcast television network. We founded AIMCLEAR in January of this year as a necessary organizational structure to handle clients we already had. Our board of directors includes local marketing legends John Goldfine and Lance Sabin.
We’ve had the privilege of taking exciting clients who found us by Internet reputation. We specialize in search engine optimization (SEO), pay per click (PPC) management, and social media. We’ve built our reputation on intensive micro-tracking of the ROI of paid placement. We treat every dollar spent on behalf of our clients like it’s our own money. On behalf of our clients, we expect to manage over 7 figures in paid media placements on Google, Yahoo, Ask, MSN, and other channels this year.
Nationally most search engine optimization (SEO) clients choose to not have their Internet marketing agency affiliation publicized. In fact, by very nature, white-hat (ethical) website promotion tactics are stealthy. For that reason we do not reveal our client list. However we can tell you that our clients in Minnesota include a several high profile companies including a prominent health insurance brand, a national hotel management firm, a prominent regional health care system, and others. You can read some of their testimonials here.
Check Back Often
Over the coming months we’ll feature several authors, each with a specialty which you’ll find interesting and informative. Please feel free to leave a comment after creating a username and we’ll comment back or answer questions whenever possible.
