The Zenith Digital Marketing Conference, one of the nation’s premier marketing events, returns April 10 to downtown Duluth with a lineup showcasing how marketers can get ahead and stay ahead in the fast-changing industry.
Designed for businesses, nonprofits and marketing professionals at all levels, the daylong conference will feature world-class speakers, hands-on sessions and transformative discussions charting the future of marketing. Topics will include:
- AI’s role in business growth, from customer experiences to predictive analytics, exploring how AI is revolutionizing marketing and operations.
- Multi-channel marketing mastery, discussing how to optimize paid and organic media to drive engagement and conversion.
- Remaking SEO, offering a deep dive into search engine changes, discoverability and the increasing impact of content and authenticity in SEO.
- Turning data into deals, leveraging integrated audience segmentation and account-based marketing to attract high-value customers.
This year’s conference features a lineup of industry thought leaders, including:
- Rachel Heseltine, vice president of SEO at CBS Digital within Paramount Global, a veteran marketer specializing in search, content and audience engagement.
- Christi Olson, vice president of digital marketing at Azul Systems and an expert in AI-driven marketing.
- Will Scott, CEO and co-founder of Search Influence and an internationally known marketing leader.
- Jana Hollingsworth, Renee Passal and Briggs LeSavage, journalism professionals leading the session, “Secrets to Media Placement Success, Direct From the Newsroom.”
- Elmer Boutin and Joe Warner, experts in technical SEO and AI-powered website architecture, hosting “The Technical SEO Power Play.”
- Haley Hedstrom and Mike Mayou, Northland nonprofit leaders, discussing how nonprofits are deploying AI.
- Small-business leaders Jane Jandl, Anna Bailey and Molly Solberg, covering strategies to leverage local content, user-generated media and social algorithms for organic reach.
In its 12th year, Zenith has built a reputation as one of the leading marketing conferences, drawing top talent and businesses from across the country and around the world. Zenith’s interactive sessions, expert panels and case studies make it a must-attend for marketing professionals. The conference is consistently on par with national marketing conferences held in New York City, Las Vegas and Portland.
Zenith is a partnership between AIMCLEAR, a digital marketing and communications agency based in Duluth, and the Duluth Area Chamber of Commerce. Proceeds from Zenith support Fuse Duluth, the Chamber’s initiative that supports and retains young professionals.
Tickets, available online, cost $299 and $99 for students. The conference takes place in the Greysolon Ballroom by Black Woods and the Zeitgeist Center for Arts and Community, both in downtown Duluth.
