Why #SESNY Is A Big Deal To Me

The Halal Guys

Ah, it’s New York City in mid March.  Winter is letting go, surrendering its fickle East Coast grasp and there is a delightful hint of spring in the air.  It’s an amazing time to stroll Central Park, browse current MOMA exhibits, watch local “wildlife,” catch some incredible jazz at Birdland, Iridium or The Village Vanguard. I know…let’s grab some sushi in Chinatown, go NOHO Cuban or family style sit-down in Little Italy.

SES New York is an original power-online marketing industry conclave. This is my sixth installment of #SESNY and the fifth year in a row I’ve had the distinct privilege of speaking (Count ‘em, FIVE). So much is different now. So much is the same. Now the falafel stands have Facebook page promotional signs hanging off their stainless steel frames. Social media is a dominant force. SES remains as it ever was. Though we attend about 20 conferences a year, this one is special…something to look forward to every year, evergreen and reliable.

SESNY panel

SES New York is the undisputed Grande Dame Of Online Marketing Conferences. Founded by Danny Sullivan in 1999 when he was Editor of SearchEngineWatch, the American conferences (New York, San Francisco & Chicago) are now lovingly molded by Marilyn Crafts and the Incisive Media team.  We come here to learn what’s new, next, exciting, scary and essential in our field. #SES New York has a stately, dignified luster and history rare in our barely 20 years old Industry.  Ah, SES New York, it’s so good to be back in your arms.

When I first attended SES New York, I covered the conference as a blogger. I started speaking and AIMCLEAR began bringing teams of bloggers to cover in 2008. Since them, we’ve published 86 posts live from this place, not including a number of pre-SES interviews with speakers.  In later years we became more focused on tweeting and other realtime coverage. Over a dozen wonderful writers have graced our coverage over the years. Here’s a retrospective of AIMCLEAR‘s SES New York blog posts, live from the gilded Hilton halls, over the last five years. Watch for our ongoing coverage of this 2012 installment over the next three days.

AIMCLEAR to Attend Search Engine Strategies Conference, New York 2007
Maximizing the Business Benefit of Conferences and Trade Shows
Link Baiting and Viral Marketing
SES New York 2007 Day 1
youTube Organic Prominence for Brand Names
SES Keynote Conversation with Steve Berkowitz
SES New York Day 2, SEO Through Blogs & Feeds
SES NYC After Hours with Efficient Frontier
Squidoo, an Emerging Social Media Channel
Rand Fishkin’s Yellow Shoes
Day 3, Social Search Overview at SES
AIMCLEAR at SES New York 2007 in Pictures
Top 7 Reasons I love Search Marketing Conferences
Day 4 SES Tracks: Organic, Vertical, Agencies, and Site Clinics
Rand Fishkin’s Yellow Shoes, the Truth Revealed
Search Marketing in a Regulatory Environment

SES NYC: Total Search Marketing Immersion
Happy SES New York 2008 St. Paddy’s Day!
Critical Context in Analytic Data: Captain Kirk, Mortality Rates & Red Shirts
Asian Markets: 900lb Global Search Gorilla
Latin America, Australia, and Asia! The Emergence of Global Search
Search Landscape in The UK & Europe, SearchEngine Strategies NYC 2008
From Camel’s Eyelids to Auto-geolocation: the Future of Mobile and Local Search
Expect Barking Cats? Customers Redefined

SES New York Day 2 … Start Your Engines!

Local Search, a Different SEM Creature

Happy Birthday Google Website Optimizer! What’s New With You?

Cookies, Milk & Kramer: Converting Visitors Into Buyers @ SES

Cookies, Milk & Kramer Part 2: Converting Visitors To Buyers @ SES

SES Focus: Local Search Marketing Tactics

Basketball Players, Assists, and B2B Tactics

Battle for Mindshare & Positioning! Big Brand Search Strategies

WHAT is Social Media Marketing Good For Anyway? Part One

Blogging Boogeyman: WHAT Is Social Media Good for? PART 2

Authority Building, Media Mentions, & the “Bounciblity” of Sports Bras

State-of-the Art: Trends in Mobile Search

The Pinocchio Effect: Site Clinic with Matt Bailey and Jennifer Laycock

This Is My Brain On SES…

Narrowcasting, Kitchen-Sink ID3, End to End Podcast & Audio Search Optimization!

SES Thought Leaders Discuss The Future Of SEO

Global Site Launch? Don’t Bite the Wax Tadpole!

Evolve or Die! Next Gen. Business Models at SES

The Imperative: Successful Site Architecture

Will “Google” Still Be a Common Verb in 5 Years

Bad Economy? Party Like 1999, Market Like 2009

Universal SERPs: Vertical Detail in First Results

Herding Scaredy Cats: B2C Search Strategy-2009

Landing Pages: Test,Tune & Test Even More!

Thinking Outside Sites: Branding Without Borders

SES New York! Grand Lady Of SEM Conferences

SearchWiki, Served Best With Lamesauce T-Shirt

Ads All Up In Yo Facebook @ SES New York!

Super Ultimate Link Power Part 1: Search Engine Reps

Super Ultimate Link Power Part 2: Search Marketers

Opportunities, Reality & Display Ad Evolution

8 Best Practices For Serious SEM Marketing Plans

Welcome Search Newbie Friends: SEO 101 at SES

Paid Search & the Future of American Politics

Search Marketing 101: the Basics For Beginners

In Social Media – Size Really Does Not Matter

Brands Find Social Media Irresistibly Sexy

New Adwords UI, Happy SEMs & Awkward Clapping

Reputation Management & Swimming With Sharks

“Massage” PPC With “Not So Clear-Cut Methods”

2009 Social Media Optimization: Back to Basics?

SchmoozeFest #SESNY: Rubbing Elbows in Style

Nice Assets Baby! Leveraging Digital Content For Universal SERPs

Beyond “Great Content,” How to Be a Link Magnet

My SES New York 2010, Day One Memory Book

What To Do When “The Man” Gets You Down (in the SERPs)

Analytics Pioneer John Marshall On Using Data Well

How to Build a Terrific In-House SEO Team

Eye Tracking Research, All It’s Cracked Up to Be?

SEO Still Drives Awesome Traffic, Show It Some Love

#SESNY 2010: Don’t Be Negligent, Carpe Display

Automating Twitter: Can Humans & Robots Tweet in Harmony?

Jumping Through Hoops: Enterprise Level SEO Tips

6 Reasons Why SES New York Is Quintessential

Breakfast of Champions: 6 Tasty SEM Strategies from #SESNY

How to Track Social Media Metrics Like A Rockstar

Tips For Targeting Latinos Online: New @ #SESNY

Panda Watch! #SESNY’s Google Spankfest Round Table

Here’s to you SES New York, grand lady of search marketing conferences. You’ve changed over the years, even had a heart transplant in 2008.  Still, the essence of marketers gathered from all over the world and converging in New York is the stuff of history, depth, learning and magical connections.  There is no city in the world like New York and #SESNY remains unique.

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