Misunderstanding! Uh, Uh! Content is content. Channels are for distribution. Social is a channel not a content object. It is true that, sometimes the mob becomes the content. However, for the most part, social is a place to distribute and socialize the content you create as part of a content strategy. Â What’s really cool is that often times the social reaction, as part of social content distribution, can advise the content creation process. Â No matter how you look at it, content creation and social media distribution are inexorably intertwined and should not be considered separate strategies.Â
