Misconception! Yeah…NO! Some believe that they expose their company to negativity by participating in social media. Â This is true…if your company sucks. Â The best way to avoid reputation knocks is to be a great company. Â Social media is the great amplifier of reality. It’s true that occasional crazies can mess with you, even in light of being a great company. That said, these things even out as more data surfaces.