Misconception! Listening to some pundits carry on about blogging makes me want to retch. Soon after deciding to blog you meet Jesus, then ascend to heaven, THEN mobs of motivated customers flock to your blog and BUY, BUY, BUY.  Look, blogging is cool and actually a nice metaphor for thoughtful, focused, recurrent content. Slapping a blog and some words on a website will not save the day in itself. Take blogs seriously but don’t put too much emphasis in blogs’ Godly powers.Â