[Marty Note: It’s amazing to see how Google’s brilliant strategy we cited grew into an actual social platform. Read more about our take on +’s evolution)
Businesses: Raise your hand if you barely cared about Google+ until your SEO consultant called to say now you just have to. While the disproportionate weight Google is placing on + driven results may be unhealthy for SERPs in the short term, opening a relatively easy + door to bomb Google SERPs serves the function of enlisting SEOs to goad businesses into participating in Google’s fledgling social community.
Google’s strategy is brilliant, sort of like a sardonic dominatrix forcing her ambivalent quarry to capitulate with promises of immediate pleasure, ultimately resulting in long-term frustration for the poor S.O.B. that surrendered. Trust me, it won’t stay this easy to participate your way into SERPs via + as businesses flock to grab their share and mega authority profiles are grown by brand gorillas. Long term, true socialization will likely benefit SERPs. For now, one thing is sure: The SEO world is changing in radical ways. While (of course) we’d love you to hire a specialized consultant to counsel you on what to do next, here’s an awesome start without having to fork over mucho-sheckels. Read on as SEO industry pundits weigh in with gobs of actionable insights and tactics.
Google has tried to go social before. From the ill-conceived “Wave” to the “Buzz” debacle, they’ve failed  and gloriously to impel its throngs of users to take the leap to socialization in a Google environment. Conventional wisdom is that Google users don’t traffic Google to be social. At first, + was interesting but looked like it could be another ho-hum. That’s all changed now. SEOs like you and I are giddy lemmings, flocking and falling all over our feet, telling businesses that they too should participate in the land rush. Sadly, it’s true! “Calling all businesses! For the next 15 minutes Google organic prominence is easier than usual!”
Here are 32 totally free Google Plus Your World SEO Resources. From the greatest minds in the industry to niche trade pubs, have a gander:
- Google’s Results Get More Personal With “Search Plus Your World”, Danny Sullivan, SearchEngineLand
- Why Every Marketer Now Needs a Google+ Strategy, Rand Fishkin, SEOmoz
- Rank for Anything You Want on Google Search Plus Your World, Miranda Miller, Search Engine Watch
- When Search & Social Act Like Children, Users Lose, Lisa Barone, Outspoken Media
- Webmaster Reaction Towards Google Search, Plus Your World, Barry Schwartz, SearchEngineRoundTable
- How Google Search+ Your World Influences SEO Laurie Sullivan, MediaPost
- Real-Life Examples Of How Google’s “Search Plus” Pushes Google+ Over Relevancy, Danny Sullivan, SearchEngineLand
- What does Google’s social search mean for SEO? We ask the experts, Nancy Messieh TNW Blog
- Twitter: Google+ Integration In Google Search Is “Bad” For Everyone, Matt McGee, Marketing Land
- Google+ for Business: 5 Things Marketing Professionals Should Know About Google+, Ashley Zeckman TopRank, Online Marketing Blog
- What Google Personalized Search plus Your World Means for Marketing – SEO Tips, Lee Odden, TopRank Online Marketing Blog
- How Google Search Plus Your World Affects SEO, Sean, SEOHacker
- 5 Ways Google Search Plus Your World Impacts SEO, Jacob Stoops, Agent
- SEOGoogle’s “Search Plus Your World” Gets Personal, SEOHaus
- Google+ SEO AJ Kohn, Blind Five Year Old
- How Google Search Plus Your World Will Impact SEO, Marcus Taylor, SEOOptimise
- How Does Google’s Search Plus Your World Impact Adwords and Other Forms of Online Marketing?, Joe Mangum, SEOmoz
- How To Rank On Page One Of Google’s Personalized Search, SEO Philosophy5
- § Harsh Truths About Google’s ‘Search Plus Your World’ Update, Obaidul Haque, SearchEngine Marketing Group
- Google Search, Plus Your World: Where Google Plus and SEO Converge, Jannette Pazer, Dragon Search
- Search Plus Your World: Google’s SEO Game Changer, Stephanie Cain, The Right Click
- ‘Google Search, Plus Your World’ – An SEO’s Perspective, Mike, Digital Marketing Blog
- Google+ for SEO? Don’t Focus on Your Brand Page!, Eric Wittlake, B2C
- Building Authority and Influence in Google, Kaiserthesage
- Three Reasons Google Search Plus Your World Will Change Your World, Vocus Blog
- Google Rocks SEO With Search Plus Your World, OptimizeThis
- Get Yourself Featured in New Google Search Plus Your World Personalized Search, Mark Traphagen, Virante Orange Juice
- Google ‘Search Plus Your World’ Brings Google+ Into Search Results, Michael Liedtke, HuffingtonPost
Additional Resources, Added “Post” Humously
- 30 Hands On Google Search Plus SEO Techniques for Getting Personal, Tadeusz Szewczyk, OnReact
- eBook from our friends at SearchInfluence, Using Google Plus For Business
