And so it begins! The AIMCLEAR team has begun packing our bags to prep for the final speaking journey of 2015, and we’re going out with a bang! Here’s a preview of where we’re heading in the final few months of the year.
Pubcon | October 5-8, Las Vegas, NV
Our team will first travel to Pubcon, self-described as the premier social media and optimization conference. Social media, Internet marketing, search engines and digital advertising… this conference covers it all. Attendees catch cutting-edge sessions to take a deep look at the future of technology with the industry’s top speakers.
On Wednesday, Oct. 7 from 11:35 a.m.to 12:35 p.m., our very own founder, Marty Weintraub, will join Lisa Buyer, president and CEO at The Buyer Group, and Murray Newlands, founder at DUE, for Social and Mobile PR Secrets. In this session, attendees will learn the ins and outs of creating a PR strategy for social and search. Getting publicity is important, but getting the right kind of publicity with social and search is critical. Catch Marty again later that day from 3:55 to 5:00 p.m. as he moderates Hot Topics and Trends, featuring Mike Grehan, CMO and managing director of ACRONYM, and Eric Enge, CEO of Stone Temple Consulting Corporation.
Swivel | October 12-13, Bend, Oregon
Formerly known as Bend WebCAM, Swivel is making its grand debut this year. Swivel is a digital and creative marketing conference that covers the full 360-degree marketing spectrum.
AIMCLEAR‘s Merry Morud, senior creative strategist, will cover 3 Red Hot Social Marketing Hacks to Crush 2016 Results from 4:30 to 5:45 p.m. Most business marketers understand that social media is a crucial sales tool, yet receiving a profitable return on investment within Twitter, LinkedIn, YouTube, Instagram and Pinterest can be challenging.
Attend this session and learn to decipher essential strategic and tactical social media marketing sales riddles. You will learn to…
- Separate commercial social media reality from fairy tales
- Utilize big data social “psychographic” audience targeting to identify & target customers, hungry to buy, driving them to your website on a budget
- Merge search and social media marketing to build a truly integrated marketing program using remarketing and retargeting
- Leverage blurred lines between organic (free) and paid social media distribution for cost effective lead generation and sales
- Dramatically amplify content marketing programs for SEO (Links, Buzz, Citations, PR)
- Realize radically deep PR objectives at a low cost to exponentially amplify results
Inc. 5000 Conference & Gala | October 21-23, Orlando, FL
We’re honored to be an Inc. 5000 fastest growing company in the United States for the fourth consecutive year. What better way to celebrate than to join other inspirational entrepreneurs for the Inc. 5000 Conference & Gala? The speaking lineup includes leaders from each facet of business, from ABC’s Shark Tank to Zappos.com. If you’re attending, come mingle with our team at our booth!
Digital Advertising Compliance: Social Media, Sweepstakes & Promotions | October 20-21, New York, NY
Did you know that AIMCLEAR‘s CEO, Laura Weintraub, is also an esteemed attorney? Join Laura in the Big Apple for Digital Advertising Compliance: Social Media, Sweepstakes & Promotions, which explores practical tools for maintaining legal and regulatory compliance in social media and promotional practices.
On October 21 at 11:00 a.m., Laura will take the stage for It’s a Whole New World: Navigating the Hidden Dangers of the Programmatic and Addressable Advertising Frontier. The intersection of legality and digital advertising is crucial to being a world-class, stellar marketer. Here’s what she’ll cover:
- Exploring how programmatic buying can benefit brands
- Delving into the privacy risks with programmatic advertising
- Detecting the risks of potential discrimination with targeted advertising efforts
- Authenticating the consumer to ensure you are addressing the right target market
- Observing the impact of behavioral data on advertising and marketing
- Utilizing behavioral data information for location-based marketing
- Checking in: providing notice and obtaining consumers’ consent to provide targeted and location-based advertisements
SMX SocialPro | November 18-19, Las Vegas, NV
Our Q4 speaking journey is coming to an end, wrapping up right where we started in Las Vegas. At SocialPro, formerly known as SMX Social Media Marketing, attendees learn fresh new strategies and tactics from some of the savviest brands and digital marketing agencies.
We’re excited to spill our high-performing social marketing secrets in our Social PPC & Psychographic Display Intensive. Head out a day early and join us on November 17! Many brands – B2B and B2C alike – don’t generate enough revenue from their social content, ads, display and retargeting investments. AIMCLEAR‘s Marty Weintraub, Merry Morud and Rachel Malone-Olson, social account manager, will teach attendees to use paid/organic social media to generate:
- Scalable social psychographic visitors
- Attributable conversion
- Influencer distribution
- Buzz & links for SEO
- PR distribution to media roles like morning show hosts, assignment editors, vertical bloggers
The trio will also demystify, explore and run detailed real-time demonstrations to target and deploy Facebook ads, internet-wide DMP targeting, Twitter ads and targeting types and LinkedIn ad units. Register now and start boosting your social ROI!
As our 2015 speaking globetrot wraps up, we’re already looking to 2016! Check out our blog for coverage from the events. We hope to see you there!
