Marty Weintraub, AIMCLEAR Founder & Evangelist, interviews Mark Traphagen, Senior Director of Online Marketing for Stone Temple Consulting, about the proper place in the marketing mix for social media. So often, brands fail at social because they are doing it for the “sake of social media.” As the C-suite asks how their investment in social is yielding ROI, brands who do it right can shape brand stories and make strides toward defining the brand in ways that support business objectives. The front end of social media marketing is actually business consulting.
Watch the video to understand the one nugget of advice Mark Traphagen believes all marketers should take to heart before ever implementing a social media strategy.
