Passing The #SNARK Test: How To Keep Your Brand From Being An A$$
Today we’re going to pull back the curtain to examine one of our favorite internet pastimes: Snark. No, not the object of pursuit in a Lewis Carroll nonsense poem. We’re talking about internet snark, the snide and often glorious form of sarcasm that works its way into our Twitter feeds. Sometimes it’s for the better, […]
Facebook Travel Targeting: Get ‘Em While They’re Daydreaming! | Psychographic Hot House
We’re all guilty of it, especially those of us in northern climates around this time of year: daydreaming of someplace sunnier, far away. For most of us, it’s the same place every time. A hot beach. A favorite national park. Maybe even our hometown with family members. With psychographic targeting, it is easier than ever […]
Audience Segmentation For The Last Mile: Psychographic Targeting Hot House
Ah, the last mile. The end is in sight. There is so much work in your rear view mirror that if you stop now, no one would fault you. But then again you didn’t set out to run 25.2 miles or stop one mile from the finish line. You have to finish the last mile. […]
Design Tactics to Enhance Social Sharing: Actionable Ways to Achieve Maximum Reach from #SMX Social
What encourages people to share? SMX Social has been full of fantastic tactical advice for how to create great social content that will engage users, but today’s morning session on Designing for Social Media Sharing emphasized the technical ways creators can prompt sharing once their content is created. Marianne Sweeny, a Senior User Experience and […]
One Billion Refreshes: Opportunities for Real-time Marketing at #SMX
Welcome back to our coverage from SMX Social! Jen Miller, Director of Social Product Strategy for Coca-Cola, led off the Reacting to Real-Time Events: Being On-point for Mass Appeal session on day one at SMX Social with a mind-blowing statistic: We check our phones a combined 100 billion times per day. Yes, that’s billion with […]
Second-screening at #SMX: How Social Drives Brand Engagement and Television Metrics
Welcome to our coverage of SMX Social in Las Vegas! We kicked off the first day of the conference discussing the intersection of social networks and television during, #FOMO: Social As The Second Screen. Leaders from Twitter, Nielsen and Comedy Central gave a packed conference hall a look at how the trend plays out in […]
The Brand in Your Hands: Top Insights From the Front Lines of Community Management
Community managers have their client’s reputation at their fingertips every time they take to the keyboard. A typical community manager (CM) for a national brand can have hundreds of interactions a day. Every post and every response carries the potential reward of a new customer…and the potential consequence of a viral fail that will get […]
Usability Expert, Shari Thurow, SHOCKING Retort to Responsive Design
Shari Thurow lives at the intersection of search and usability, so when she says listening is the key to creating a great user experience, we should listen. Shari spent time with Marty Weintraub on the expo floor at SMX East zooming out to hit the key bullet points marketers need to remember when thinking about […]
B2B Marketing SPLASH at #SMX East With Casie Gillette
As Director of Online Marketing and B2B expert at KoMarketing, Casie Gillette has heard it a thousand times: Why should I care about social? The short answer: Customers! Casie walked the floor with Marty at SMX East to share insight on where social sits in the marketing mix and the one thing that will blow […]
AIMCLEAR Plays “The Great Game of Business!” CEO Laura Weintraub Interviewed
AIMCLEAR‘s Chief Executive Officer Laura Weintraub made partner at one of Northern Minnesota’s leading law firms, twice along the way being named to the prestigious Rising Star list by Minnesota Law & Politics. She taught masters-level business law at the University of St. Francis and spent nearly a decade as a featured lecturer on employment […]
