Pig, Pug Or Polar Bear? Matt Cutts At #SMX Advanced!
Between deflecting jabs about the PRISM program and keyword not provided data, Matt Cutts closed out day 1 of SMX Advanced in a way only Google’s Distinguished Engineer could. Search Engine Land Founding Editor Danny Sullivan joined Matt on stage, driving the conversation from the NSA to algorithm updates to SEO best practices. Matt dropped […]
Authorship Anxiety Solved! Author Snippet Tips & Tricks from #SMX Advanced
Authorship is hot, so it’s no surprise that SMX Advanced would devote an entire session to the topic. Billed as “Authorship: The Deep Dive,” the session did not disappoint. The speakers delivered the goods on what authorship is, why and how to implement it, and challenges along the path to implementation, including the perspective of […]
Seattle Bound! #SMX Advanced Speaking & Blogging Agenda
ZOMG! SMX Advanced is next week? How did this happen!? Usually by this time, the snows have melted, the flowers have bloomed and we Minnesotans break out our sandals (for the 3 months of the year we can actually wear them without risking frostbite). Well here we are in early June, stuck in the 40s […]
How to Spot an Old School PR Agency
AIMCLEAR has long embraced an online marketing model in which public relations is a core component. Among our staff of 22, 6 have deep experience in public relations. If the value PR brings to online marketing is not painfully obvious by now, you haven’t been paying attention. The opposite is also true. Online marketing tactics […]
Pimp Those Clips: Using PR Coverage for Social Lead Gen
Make no mistake about it: coverage resulting from media-relations efforts is a point of pride. The public relations agency proudly presents the article to their client contacts in the marketing department, who share it with the c-suite, VPs, sales reps—anyone who’ll listen. They may purchase reprints to distribute to prospective customers, hang a matted copy […]
Search Savvy: Top 6 Search Operators for Online PR Pros
It seems like there’s a tool for just about every public relations process now, particularly for those involving media relations. From media discovery to relationship management, and distribution to monitoring and reporting, we’re inundated with tools, tools and more tools. But let’s not forget the basics. Search engines can be a treasure trove of (free) […]
LinkedIn Groups: The Social Marketer’s Secret Weapon For Targeting Media Roles
Last week, AIMCLEAR blog took you on a tour through the nascent field of inbound PR, articulating the advantages of using paid advertising technologies for classic public relations. Included in this primer was a selection of media roles and workplaces targetable through Facebook’s ad platform. LinkedIn ads may not be as sexy as those brought […]
Media Relations in the Social Age: Pitching Reporters Via LinkedIn PPC
In the beginning there was snail mail. Then there was the telephone. The fax machine came along after that, followed by e-mail, which put its clunky predecessor out to pasture. (If you’re still relying on a fax machine, please tell us why in the comments. Seriously. We’d love to know.) All of these communication channels […]
AIMCLEAR Welcomes New Online Marketers To Team
We’re rolling out the welcome wagon to two of our newest employees, Erica Sendros and Megan Lichty. These crazy-talented ladies have joined our ranks of online marketers as associate account managers. We hope you’ll join us in extending them a warm welcome, and allow us to introduce them to you.
Talkin’ ‘Bout Facebook Targeting Tactics @ #SES Toronto
Barely a month has passed since AIMCLEAR‘s Manny Rivas tore up the stage at SMX Toronto, but the stars have aligned, and we’re back in beautiful Toronto! The reason? Search Engine Strategies Toronto, the northernmost outpost of this search and social marketing event series. The online marketing industry is well represented at SES Toronto with […]
