AIMCLEAR Blogging & Speaking Agenda: SES Chicago ’10

Fall is in the air and #SESChicago is around the corner. The much-anticipated Search Engine Strategies conference will be held next week in the Windy City, and AIMCLEAR couldn’t be more excited. From our team, Lauren, Alyssa and I (Lindsay) will be covering the event, and our own Marty Weintraub will take the stage to share hot tips and techniques with a hungry crowd of marketers. Read on for an overview of our upcoming conference coverage, as well as a peek at Marty’s “killer” presentation.

SES Chicago is a wonderful event for serious webmasters, digital agencies, SEOs and corporate decision makers craving the latest in online marketing. The three-day conference offers intensive training workshops, an expo floor packed with companies peddling hot SEM tools and services, and over 70 sessions on topics such as PPC management, keyword research, organic optimization, social media, local and mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and tons more.


Continuing a bitchin’ 2010 international speaking tour, on day two at 2:30pm, AIMCLEAR president Marty Weintraub will present on the “Killer Facebook Marketing Tactics” panel along with Liana Evans, author, co-founder and CEO, LiBeck Integrated Marketing. Krista Neher, CEO, Boot Camp Digital will moderate what promises to be a super-sweet session.


Lauren (@beebow), Alyssa (@Aengleson) and yours truly (@lindsaylorraine) will live-tweet conference coverage and post comprehensive write-ups each night right here on AIMCLEARBlog. We’ve got an awesome lineup planned, with sessions spanning the basics to the advanced, from search to social. Here’s a glance at our schedule—mark  your calendar and watch out for a flurry of tweets and posts beginning next week:

Tuesday, October 19


  • Remaining Agile Amidst Seismic Shifts in the Social Media Landscape (Lauren)
  • Introduction to Analytics (Alyssa)
  • Introduction to Search Engine Marketing (Lindsay)


  • Social Integration: Creating Interactive Conversations Across Channels (Lauren)
  • Meaningful SEO Metrics: Going Beyond the Numbers (Alyssa)
  • Introduction to Information Retrieval on the Web (Lindsay)


  • Beyond Listening: Establishing and Hitting Metrics with Social Media (Lauren)
  • Deep Dive into Analytics (Alyssa)
  • Link Building Basics (Lindsay)


  • Optimizing the Socialized UX (Lauren)
  • The Secret Formula to Boost Response (Alyssa)
  • Developing Great Content (Lindsay)

Wednesday, October 20


  • Local 2.0: The Evolution of Local Search (Lauren)
  • Video Search Optimization (Alyssa)
  • News Search Optimization (Lindsay)


  • Getting Mobilized! Mobile Marketing Strategies (Lauren)
  • Conversion Ninja Toolbox (Alyssa)
  • Search, PR and the Social Butterfly (Lindsay)


  • Killer Facebook Marketing Tactics (all three will be there to give Marty grief!)


  • How to Become a Link Magnet (Lauren)
  • Twitter Nation and Automation (Alyssa)
  • B2B Search Marketing Tips (Lindsay)


  • E-Commerce Site Clinic (Lauren)
  • Crossing the Digital Divide: The Leap from Search to Display (Alyssa)
  • B2B Lead Generation Management and CRM Integration (Lindsay)

Thursday, October 21


  • Advanced Keyword Research (Lauren)
  • Website Usability, Testing and SEO (Alyssa)
  • PPC or SEO? The Ultimate Search Marketing Battle (Lindsay)


  • Duplicate Content and Multiple Site Issues (Lauren)
  • Social Goes Local (Alyssa)
  • Channel Surfing: Measuring Profit and ROI Across Channels (Lindsay)


  • Shoes, Cupcakes and Social Media: Building an Army of Brand Ambassadors (Lauren)
  • Ad Copy Continuity Clinic (Alyssa)
  • Get Googley: How to Apply Lessons from SEM to Other Marketing Channels (Lindsay)


  • The Trouble with Content Management Systems is… (Lauren)
  • Successful Information Architecture (Alyssa)
  • Local Search Ranking Factors (Lindsay)


  • SEO Site Clinic (Lauren)
  • The Business Value of Social Media (Alyssa)
  • Selling Search to the C-Suite (Lindsay)

Of course, in addition to the sessions, we’re stoked to attend (and live-tweet) each morning keynote, featuring Google’s Avinash Kaushik, author, blogger and analytics evangelist; Celebrity CMO Jeffrey Hayzlett, best-selling author and former Kodak CMO; and Google’s Maile Ohye, senior developer programs engineer.

SES Chicago 2010 is sure to be a hot time in the old town (minus the flapper dresses…maybe). If you’ll be at the Hilton for the event, drop us a tweet—we’d love to meet up!

Photo credit: Mike Warot

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