The Sin Of SEO
“It is easier for a camel to go through the eye of a needle, than for a rich man to enter into the kingdom of God.” Matthew 19:24 The Devils So a while ago, someone named Derek Powazek severely criticized SEO and its practioners. He started his post by saying: “Search Engine Optimization […]
Social Media Marketing: The People Revolution
[Editor’s note: This post is our continued dissemination of content from this week’s SearchEngineStrategies San Jose search marketing conference, where AIMCLEAR had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Todd Mintz:] With social media marketing, people are part of the marketing process once again. This SES […]
B2B Lead Generation Tips & Buying Cycle Notes
[Editor’s note: This post is our continued dissemination of content from this week’s SearchEngineStrategies San Jose search marketing conference, where AIMCLEAR had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Todd Mintz:] It’s not always just about sales…it’s about leads first! This SES San Jose panel offered […]
Dirty SEO Or Tree Hugger: What Color is Your Hat?
White hat, black hat, gray hat…SEOs come in ALL colors. As much as we hate to admit it, we still talk about “hats” in SEO. SES San Jose panelists update attendees on the latest black hat / white hat issues with plenty of time for audience involvement. Moderator Matt Bailey is President of SiteLogic, a […]
Web 2.0 Analytics: Ask Questions & DO Something!
How does one define “success” online in 2008? Tons of traffic? Tremendous revenue? An inbox full of customer leads? This Search Engine Strategies San Jose panel offered attendees various methods to measure “success,” and highlighted which metrics are important, which aren’t and how to make websites better to serve business objectives. Moderator Richard Zwicky is […]
Pay Per Conversation: Engage PPC Traffic For ROI
The initials “PPC” traditionally have referred to “pay per click.” However in these days of double digit inflation, agency (and in-house) clients are coming to expect a different rendering of these classic initials, “pay per per conversation” — to improve PPC ROI. Every click is an opportunity to engage a potential customer. How do you […]
Customers Who Search In Specificity = Long Tail ROI
Savvy marketers zero in on the “long tail” of online marketing by seeking out and targeting customers interested in exactly what a product has to offer. Marketing to search queries comprised of extra defining words, the result is often greater strategic and cost-effective search marketing campaigns. This SES San Jose 2008 session explored the concept […]
Hidden Gems: Google Advertising Alternatives
Bit Torrent search engines, image search engines, artificial intelligence systems, clustering engines, recommendation search engines, & metasearch are all example of viable alternatives to Google. Each has its own unique place in the marketing mix. This SES San Jose session’s Moderator, Andrew Goodman, founded Page-Zero Media, a ROI-driven online marketing agency. I’ve interacted with him […]
Breakfast in San Jose: The Promise of SES
I’m pleased to join fellow AIMCLEAR bloggers here at San Jose 2008. Our collective goal is to provide insight by way of coverage and personal experiences. Also, welcome to our good friends from Portland and good morning AIMCLEAR Blog readers. We’ll be your eyes and ears over the next 4 days. Since (even cool) blog […]
