PPC, the Classic Geo-Targeted Mix
What is Geo-Targeting? Geo-targeting refers to a search engine’s ability to discern the IP address of incoming search traffic and resolve the user’s IP address to a geographic location. The technology of IP targeting is not perfect and search engines offering geo-targeting options are careful to put forth disclaimers regarding the accuracy of their geographically […]
SEO, How Many Words on the Homepage?
More often then not, in any SEO project, the spiny issue of homepage word-count arises in the process of optimizing a client’s site. Unless the company we’re providing SEO services to is relatively small, most likely there are multiple factions invested in the homepage content. To make our task more complex interested players on the […]
PPC, Show Your Customers the Money
The magic of contextual advertising on Google, Panama, MSN, or other paid placement channels, is that advertisers can target and tailor ad messages to a search just performed by a potential customer. With high quality of keyword research available, the ability to target and track leads and ROI grows every day. It’s no small wonder […]
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Hot Off the Press: Download Aimclear’s Brief Guide to B2B Marketing
Last month, experts on Aimclear’s Account Services team each pulled from their toolbox of tactics and shared deep knowledge on B2B marketing in a three-part blog series. Part 1 walked through the B2B marketing fundamentals – defining some core concepts and laying out the groundwork for how a business might approach B2B marketing programs, and […]
Search Marketing: More Than the Internet
“Search” Is Not Just About The Internet anymore. Search means people actively looking for things, no matter where they go to do so. Whether our audience is reading the newspaper in the barber’s office or social bookmarking a website on technorati, to know precisely what people search for, the words they use to ask, and […]
Personalized Search and Next Gen Reporting Tools
Google has now imposed personalized search without an easy way for customers to turn it off or even know about it. This means search engine results pages (SERP) are no longer consistant from user to user rendering traditional organic prominence reporting tainted. While there are “best practice” tactics to deal with personalized search engine results, […]
Chosing The Best Ecommerce Software
Ecommerce (A.K.A. e-commerce) speaks to the exchange of valuable goods, services, and money from vendor to consumer, B2B, peer to peer (like E-bay), and by way of other models. If your business is researching new e-commerce website technology (platform) make sure the system you build, buy, or rent is friendly for SEO. The needs are […]
PPC: Essential Conversion Tracking
Sometimes clients or prospective clients send us pay per click (PPC) conversion data for our comments. Usually these metrics include spreadsheets with keywords, ad copy, headlines, click-through ratio, and cost. We look at the standard data provided in these reports: but more often then not the most important statistics are missing:
Blogs Demystified
Interested in Blogs? If you are reading this then you are probably curious about what this blog phenomena sweeping the Internet is about. Perhaps you want to create a centralized place for you and your friends to share stories or memories. Perhaps your company seeks to connect with other professionals and customers who share similar […]