Personalized Search and Next Gen Reporting Tools
Google has now imposed personalized search without an easy way for customers to turn it off or even know about it. This means search engine results pages (SERP) are no longer consistant from user to user rendering traditional organic prominence reporting tainted. While there are “best practice” tactics to deal with personalized search engine results, […]
Chosing The Best Ecommerce Software
Ecommerce (A.K.A. e-commerce) speaks to the exchange of valuable goods, services, and money from vendor to consumer, B2B, peer to peer (like E-bay), and by way of other models. If your business is researching new e-commerce website technology (platform) make sure the system you build, buy, or rent is friendly for SEO. The needs are […]
PPC: Essential Conversion Tracking
Sometimes clients or prospective clients send us pay per click (PPC) conversion data for our comments. Usually these metrics include spreadsheets with keywords, ad copy, headlines, click-through ratio, and cost. We look at the standard data provided in these reports: but more often then not the most important statistics are missing:
Blogs Demystified
Interested in Blogs? If you are reading this then you are probably curious about what this blog phenomena sweeping the Internet is about. Perhaps you want to create a centralized place for you and your friends to share stories or memories. Perhaps your company seeks to connect with other professionals and customers who share similar […]