Paid Search Marketing Automation: Embracing The Machine
This post was originally published on PPC Hero. Catch Megan speaking at HeroConf Tuesday, April 18, at 2:15 p.m. These days, automation is synonymous with account optimization. eMarketer recently reported that two-thirds of senior marketers surveyed in Australia, the UK and the US have invested heavily in marketing technology over the past year. Top reasons for […]
The Intersection of Marketing and Politics: What Brands Can Learn | #Zenith2017 Preview
This piece is a preview of the Zenith Digital Marketing Conference session, “Politics of Dancing – What Brands Can Learn From the 2016 Election,” featuring former Duluth Mayor Don Ness and Two Harbors Mayor Chris Swanson. The presidential election was…ugly. Yet the 2017 campaign cycle taught us something: It magnified the connection between marketing […]
#BankSocial: The Bank & Credit Union Marketing HOT Ticket | John Siracusa Exclusive
With testimonials like “the best conference I have ever attended,” it’s no wonder #BankSocial is making a name for itself among bank and credit union marketers. We recently caught up with conference founder John Siracusa for the lowdown on the unique event. But first, a little background. Fusing social media and retail banking, #BankSocial is the […]
#Pubcon #SFIMA Insider’s Guide: Joe Laratro Tells All
You know what February in Minnesota calls for? A brief respite somewhere warm. With the Pubcon SFIMA Summit coming up in two weeks in sunny Fort Lauderdale, Fla., we’ll get our Vitamin D recharge along with some hard-core marketing training to boot. We. Cannot. Wait. This year, AIMCLEAR‘s pulling double duty, with a workshop during […]
Affiliate Summit West Interview: Ace Advice for #ASW17 from the Inimitable Missy Ward
Affiliate Summit West is just a few short days away! If you’re an affiliate marketer, or looking to become one, #ASW17 is a MUST-ATTEND conference. For those lucky enough to have scored a ticket to the sold-out event (SOL? Check out Affiliate Summit East later this year), there’s A LOT to look forward to. Session […]
What Happens at UnGagged Stays at UnGagged | See You in Las Vegas
Watch out, Las Vegas. The brightest international SEO minds are descending on your city for a conference so good its attendees can’t speak a word about it. The UnGagged Conference kicks off Nov. 13 and runs through Nov. 16 at the Tropicana Las Vegas Hotel, with a session lineup led by global SEO powerhouses dedicated […]
Viva #Pubcon! AIMCLEAR Shakes, Rattles & Rolls into Las Vegas
Our blue suede shoes are packed, and it’s time to go, cat, go — to Las Vegas, that is, for Pubcon 2016. Pubcon will be a whirlwind this year, with speaking and moderating gigs, our booth featuring a blast from the past, and the always highly anticipated US Search Awards. In fact, let’s start there, […]
#SMX East Day 3 Session Recap: Conversion Rates & The Law of Diminishing Astonishment
SMX East has come to a close. We laughed. We ate LUSCIOUS food. We longed for sleep. But most importantly, we learned. Day 1 saw us exploring brand differentiation, creative, AdWords and Bing Ads updates, and tools. On day 2, we dug into account structure and testing. Day 3 did not disappoint. We learned practically […]
#SMX East Day 2: Paid Search Bytes from the Big Apple
Day 2 of SMX East had us back at it at Javits. Today’s paid search sessions focused on account structure and testing. In other words, some fine PPC geekery. Let’s jump right in. All about account structure Concept of account structure To kick off this session, Justin Freid of Emerging Media dug into the underlying […]
#SMX East Day 1: Paid Search Bytes from the Big Apple
SMX East kicked off yesterday, and what better place for a search marketing conference than in the city that never sleeps? Caffeine fix in hand and eyes drawn from the sites to computer screens, day 1 found us exploring everything SMX had to offer on search PPC, from ad extensions and creative to platform changes […]
