Pinterest Domination! A #Zenith2015 Session Recap!
Last week, AIMCLEAR had the honor of hosting the Zenith Social Media Marketing Conference with the Duluth Chamber of Commerce. The conference was jam-packed with enlightening sessions covering an array of social marketing topics. Here’s a recap from (just a portion) of the Pinterest & Instagram: Trending Visual in the Marketing Mix session, which featured […]
Brand Protection! Squatters, Affiliates & PPC: #SMX Recap II
Welcome back to our recap coverage of SMX West 2015! The booths were huge and conference rooms were jam-packed with marketing pros eager to both absorb and share information. The Challenges of Paid Search for Brands session was best described as a roundtable. (However, moderator Matt Van Wagner, President at Find Me Faster, quipped about […]
Search & Social are Marketing’s Dynamic Duo: #SMX West Recap!
The AIMCLEAR team enjoyed our time at #SMX West in warm and sunny San Jose last week! On Day Three of the conference, we attended a really cool session on the Social Media Track, Better Together: Search & Social. Moderator, Lauren Donovan, Community Editor at Search Engine Land and Marketing Land, welcomed Ellen White, Director […]
Social Media Grand Slam! Who You Are, Who You Want To Be
Marty Weintraub, AIMCLEAR Founder & Evangelist, interviews Mark Traphagen, Senior Director of Online Marketing for Stone Temple Consulting, about the proper place in the marketing mix for social media. So often, brands fail at social because they are doing it for the “sake of social media.” As the C-suite asks how their investment in social […]
Social Through a Visual Lens: Understanding Pinterest, Instagram & Tumblr at #SMX Social
Welcome back to more AIMCLEAR coverage of SMX Social! In the How to Dominate Pinterest session, Matt Siltala, President at Avalaunch Media, discussed how to master Pinterest. As Pinterest’s advertising model continues to trend toward supporting business goals, it’s important to understand just how popular the channel has become. The Power of Pinterest 62% of […]
Design Tactics to Enhance Social Sharing: Actionable Ways to Achieve Maximum Reach from #SMX Social
What encourages people to share? SMX Social has been full of fantastic tactical advice for how to create great social content that will engage users, but today’s morning session on Designing for Social Media Sharing emphasized the technical ways creators can prompt sharing once their content is created. Marianne Sweeny, a Senior User Experience and […]
The Great Native Advertising Debate (& Where It’s Going) at #SMX Social
Continuing our coverage of SMX Social day one, next up was Native Ads, Sponsored Endorsements & Paid Posts: Walking The Social Media Minefield with Mariana Rodriguez, Senior Account Director at Beeby Clark + Meyler; Phil Gomes, Senior Vice President at Edelman Digital; and Danielle Wiley, CEO at Sway Group. Associating company brands with a celebrity […]
Oops! [Brand] Makes Social Media Flub: How to Recover with Class, #SMX-style
AIMCLEAR‘s coverage of SMX Social continues with tips for recovering from social media blunders and steps to create viral content. Ric Dragon shared a preview of the session with us earlier, so check it out! To kick things off, Sandra Fathi, President at Affect, shared best practices for crisis communication in Recovering From A Social […]
Overcome Social Media Blunders with Grace: AIMCLEAR‘s Ric Dragon #SMX Social Interview 2014
Welcome back to our coverage from SMX Social! Watch as Manny Rivas interviews Ric Dragon, CEO and Co-founder of DragonSearch Marketing, on tips for avoiding social media mishaps. Brands make gigantic mistakes in social media all the time. Ric shares tips for overcoming challenges and disasters AFTER disaster strikes. More often than not, if marketers follow the […]
One Billion Refreshes: Opportunities for Real-time Marketing at #SMX
Welcome back to our coverage from SMX Social! Jen Miller, Director of Social Product Strategy for Coca-Cola, led off the Reacting to Real-Time Events: Being On-point for Mass Appeal session on day one at SMX Social with a mind-blowing statistic: We check our phones a combined 100 billion times per day. Yes, that’s billion with […]
