Content Is King, But Only When Optimized! Tips From #SESSF
Whether your company’s focus is on search or social media, when it comes to any successful marketing campaigns the old saying still stands: “Content is King.” Â From digital assets to traditional media, your goal as a marketer is to not only create unique, relevant content– but to optimize content to the point that users find […]
Blog Optimization, Post Title SEO & Deadeye Targeting
Using blogs for SEO is a strategic linchpin of many a marketers’ content tactics. Composing optimized headlines to title posts that are catchy, research driven and relevant to readers, is a classic search engine optimization mission.  This post offers two blogging SEO case studies, for constructing posts titles. Blog post headlines are key on many […]
Notes On The Holistic Science of SEO Copywriting
How the text is written has a huge impact on search positions and conversions. It’s not just about sticking keywords in copy. It’s not about keyword density. It’s about writing content that connects with readers.
Master Bloggers Share Inside Tips for Success
photo credit: idovermani After an invigorating keynote speech from Charlene Li I hit the ground running. “SEO Through Blogs and Feeds” was moderated by Joshua Palau, of Razorfish and included a brilliant panel of industry-blogger thought-leaders:
Twitter & Blog Etiquette: SES Experts Let it Rip!
Just because you have 20,000+ followers doesn’t mean your Twitter feed is successful. Rebecca Lieb, Li Evans and Jennifer Slegg– the lovely and intelligent panel of SES San Jose’s “Extreme Makeover: Live Twitter & Blogging Clinic” session took audience volunteers’ Twitter and blogs and ever so kindly tore them to shreds. Warning: bad Twitter practices […]
Search Marketing 101: the Basics For Beginners
This SES New York 2009 session, “Search Advertising 101,” was especially geared toward the SEO novice, with details on programs from major providers and advice on how to succeed. The assembled audience was comprised of small business owners, agency representatives and in-house advertising representatives. The panelists provided a well rounded program chock full of sound […]
Opportunities, Reality & Display Ad Evolution
Welcome to fabulous New York City. This post is the continuation of AIMCLEARBlog’s coverage of SES NY 2009. Session: Pardon My Reach: A Snapshot of the Display Ad Marketplace. Synopsis: This session broadened the discussion to include a focused dialog surrounding the topic of display advertising in the media marketplace. The panel addressed new opportunities and realities of […]
Thinking Outside Sites: Branding Without Borders
The ever increasing popularity of social media sites YouTube, Flickr, Twitter and Facebook reveal the necessity for brands to connect with their customers in these arenas. This SearchEngineStrategies New York session will touch on advanced tips for increasing online brand awareness & brand equity protection in a shaky economy.
7 Productivity Hacks My Pretty MacBook Won’t Do
Unlike most blog posts, I’m truly hopeful that (a) selected good Samaritan Mac evangelists will chime in to explain why I’m completely wrong. (b) Apple and software manufacturers will take this input and fix some baffling ticks.
Splogs, Copyright Infringement, Sphinn Power and the Trademark Productions Smackdown
A “splog” is a spam blog which might scrape or otherwise rip off content from other blogs. There are a myriad of motivations which drive unscrupulous publishers to steal content or create garbage posts: Organic prominence and AdSense revenue are classic spoils for plagiarizing. Gaining false credentials to dupe unsuspecting clients is another. No matter […]
